Algomarketing · 2 days ago
Vice President, Marketing (US)
United States
Full-time
Remote
Director/Executive
7+ years expAlgomarketing is a global leader in delivering marketing solutions, and they are seeking a Vice President of Marketing to drive growth for their client, Pediatric Associates. This role involves architecting and executing marketing strategies to enhance patient acquisition and operational excellence while leading a distributed team of Regional Marketing Managers.
AnalyticsDigital MarketingMarketing
Responsibilities
Design and implement integrated new patient acquisition strategies with measurable ROI
Build digital-first marketing infrastructure, including SEO/SEM, paid media, and GEO optimization
Collaborate with market leaders to create localized growth plans aligned with clinic capacity
Manage provider reputation, community partnerships, and sponsorship programs that generate qualified leads
Lead Regional Marketing Managers who own acquisition and retention KPIs at the market level
Empower team members with budget authority and accountability for growth metrics
Develop scalable campaign frameworks for rapid deployment across markets
Build executive-level capability within the team to independently manage stakeholder relationships
Oversee marketing technology platform, creative execution, and omni-channel campaign delivery (digital, email, SMS, direct mail, in-clinic)
Partner cross-functionally on retention initiatives and patient engagement programs
Implement attribution modeling and funnel analytics to optimize spend efficiency
Ensure brand consistency while enabling regional customization
Direct website strategy, digital ecosystem, and content marketing programs
Build comprehensive performance dashboards tracking acquisition, campaign effectiveness, and channel ROI
Lead martech selection and implementation to enable real-time performance monitoring
Navigate brand consolidation as the organization integrates acquisitions
Qualification
Required
Bachelor's degree in Marketing or related field (Master's preferred; equivalent experience considered)
7+ years progressive marketing experience with 5+ years leading teams
Demonstrated success in building and scaling regional marketing operations with measurable growth outcomes
Deep expertise in digital marketing: SEO/SEM, paid media, marketing automation, analytics platforms
Executive presence with the ability to influence C-suite and clinical leadership
Proficiency with tools like Google Ads, Meta platforms, Google Analytics, HubSpot, and SEMrush
Strong analytical capabilities with a track record of data-driven decision-making
Exceptional communication skills across technical and non-technical audiences
Preferred
Healthcare marketing experience and HIPAA knowledge strongly preferred
Experience with healthcare CRM/EHR systems is a plus
Company
Algomarketing
Algomarketing is a digital marketing company that provides recruitment, business intelligence, and analytics services.
51-200 employees
Funding
Current Stage
Growth StageRecent News
IT Brief New Zealand
2025-09-01
2025-04-27
Company data provided by crunchbase