Russell Tobin · 22 hours ago
Content Strategist
Culver City, CA
Full-time
Hybrid
Mid, Senior Level
$60/hr - $64.32/hr
4+ years expRussell Tobin is seeking a Content Strategist to support their TV+ Media team in planning and executing media campaigns globally. The role involves collaborating with agencies and internal teams to drive successful media strategies while analyzing performance metrics and making data-driven decisions.
ConsultingHuman ResourcesLegalStaffing Agency
Responsibilities
Collaborate closely with the agency and creative teams to drive planning and flawless execution of integrated worldwide media campaigns across the full funnel
Assist in weekly reporting and storytelling to various stakeholders bringing forward key stories and insights in a digestible and often visual format
Provide creative best practices, based on media performance, to internal teams to drive high-performing campaigns
Analyze KPI’s, work with the teams to set and measure against benchmarks on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance
Review historical campaign data & industry insights to help make informed decisions on campaigns
Work across the US and International markers to disseminate information and collaboration
Partner with Marcom and agency analytics teams to ensure proper reporting plans are communicated
Monitor consumer media consumption trends and apply those insights to future campaign strategies
Work with markets and agency to ensure they are adhering to standards
Qualification
Required
Solid background in Entertainment marketing ideally across the Globe
Ability to manage to a bigger picture but also willing to roll up their sleeves and dig in
4-6 yrs of experience in a media strategy role across TV, TV Online, CTV, Digital, Social, Radio, OOH and Search
Depth of knowledge with campaign performance, building action plans from these insights and the ability to bring the story forward to various levels of stakeholder
A general understanding and use case in measuring impact business impact ranging from Consumer Research and Media Mix Model
Knowledge in Growth Marketing media campaigns optimizing to subscriptions, building data-driven campaigns
Entertainment Client Media or Media Agency experience needed
Preferred
Bachelor's Degree
Benefits
Comprehensive healthcare coverage (medical, dental, and vision plans)
Supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity)
401(k)-retirement savings
Life & disability insurance
An employee assistance program
Legal support
Auto, home insurance
Pet insurance
Employee discounts with preferred vendors
Company
Russell Tobin
Russell Tobin is a staffing and recruiting company that provides recruitment and staffing advisory services.
201-500 employees
H1B Sponsorship
Russell Tobin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
John Woronowich, JD
Vice President - Search, Staffing & Embedded Partnerships
Ashley Steger
Director of Talent Acquisition and People Operations- Embedded Partnerships
Company data provided by crunchbase