TD · 9 hours ago
Digital Marketing Manager - Paid Social, Programmatic & Creative
Wilmington, Delaware
Full-time
Onsite
Mid, Senior Level
$91K/yr - $146K/yr
7+ years expTD Bank is one of the world's leading global financial institutions, and they are seeking a Digital Marketing Manager to join their Digital Growth Marketing team. This role is responsible for managing complex digital marketing campaigns, focusing on paid social and programmatic advertising to drive measurable business results.
BankingFinanceFinancial ServicesWealth Management
Responsibilities
Accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels
Manage complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space
Lead cross-functional teams or projects with significant resource requirements, risk and/or complexity
Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth
Collaborate across multiple teams and agencies, actively problem solve, and adapt quickly to changing business demands
Craft compelling insights-based presentations for senior business leaders
Analyze campaign and creative results to inform future strategies, forecasts, and business cases
Act as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
Qualification
Required
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
7+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred
In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a Bachelors degree and 5+ years of relevant experience
7+ years of full-funnel campaign and budget management across Paid Social and Display
Significant performance marketing subject matter expertise, specifically on Meta, LinkedIn & Programmatic/Native DSPs. Google Demand Gen is a plus
Experience managing media agencies to execute performance campaigns
Financial Services digital advertising experience preferred; B2B marketing a plus
Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social and Display as a member of the COE
Data-driven measurement and decision making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing
Strong ability to demonstrate impact of Awareness, Consideration, and Conversion digital campaigns on ROI and deeper business goals, outside of marketing metrics
Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis
Ability to work through legal/compliance approvals for marketing collateral
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Benefits
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Company
The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD).
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$65MKey Investors
U.S. Department of the Treasury
2023-10-03Grant· $65M
Leadership Team
Brian Jacobson
Chief of Staff to the CEO, TD Bank, America's Most Convenient Bank
F
Foster Glenn
Senior Vice President Technology and Data Risk Management
Recent News
2026-01-24
2026-01-24
Company data provided by crunchbase