Elevance Health · 22 hours ago
Marketing Director
MN-MENDOTA HEIGHTS, 1285 NORTHLAND DR
Full-time
Hybrid
Senior Level, Lead/Staff
$122K/yr - $183K/yr
8+ years expElevance Health is a health company dedicated to improving lives and communities. They are seeking a Marketing Director responsible for leading the Go-to-Market Planning within the Omnichannel Marketing organization, ensuring high-quality execution of marketing initiatives and transforming marketing approaches using technology and AI.
Health CareHealth InsurancePersonal HealthWellness
Responsibilities
Improve campaign planning effectiveness by setting standards and ensuring consistent planning, reporting, and accountability across campaigns
Serves as a team plan, providing coaching, prioritization, and performance oversight
Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans
Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps
Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market
Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines
Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation
Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts
Monitor campaign performance and synthesize insights to inform future planning and optimization
Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges
Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization
Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices
Qualification
Required
Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background
Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills
Preferred
Experience in healthcare marketing
Experience supporting both B2C and B2B audiences
Experience working in highly matrixed, enterprise environments
Strong leadership, communication, and stakeholder management skills
Proven ability to manage complexity, prioritize at scale, and lead through ambiguity
Data-driven mindset with experience using insights to inform planning and decision-making
Benefits
Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Merit increases
Paid holidays
Paid Time Off
Incentive bonus programs
Medical
Dental
Vision
Short and long term disability benefits
Life insurance
Wellness programs
Financial education resources
Company
Elevance Health
Elevance Health is an integrated whole-health approach to help people in health journey and address their full range of needs.
10001+ employees
H1B Sponsorship
Elevance Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (488)
2024 (604)
2023 (660)
2022 (222)
Funding
Current Stage
Public CompanyTotal Funding
unknown2001-10-30IPO
Leadership Team
Gail K. Boudreaux
President and CEO
Geeta Wilson
Chief Technology Officer (CTO): Digital Health and Service Experience Platforms
Recent News
2026-01-25
Company data provided by crunchbase