BCA Research · 5 hours ago
Marketing Manager - Financial Services and Investment Research
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
6+ years expBCA Research is the leading independent provider of global investment research, guiding institutional investors for over 75 years. They are seeking a strategic and results-driven Marketing Manager to execute marketing initiatives that enhance BCA’s positioning and amplify their voice across various channels.
Financial Services
Hiring Manager
Talin Banbassadian
Responsibilities
Create and edit marketing copy (social media, email, landing pages, thought leadership summaries) with a focus on clarity and consistency
Manage the marketing content calendar, ensuring alignment across product marketing, research, and partner initiatives
Oversee creation and distribution of marketing materials such as blogs, white papers, case studies, and video scripts
Collaborate with the Demand Generation team to deploy campaigns through digital channels
Ensure all marketing materials reflect BCA’s brand voice, positioning, and visual standards
Collaborate with the Product, Research and Digital teams to ensure BCA’s website content accurately represents our products and thought leadership
Manage content updates to product pages, campaign landing pages, and research content sections
Collaborate with agencies and the Demand Generation team on SEO recommendations, ensuring content visibility and discoverability
Ensure all web content is consistent with BCA’s messaging and brand standards
Support the VP, Product Marketing in planning and executing co-branded marketing initiatives with strategic partners such as Bloomberg, Macrobond, AlphaSense, and WIND
Manage campaign timelines, content deliverables, and internal approvals for joint events and communications
Collaborate with the Partnerships and Research teams to surface compelling stories and market insights for partner programs
Serve as project manager for cross-departmental marketing initiatives, tracking milestones, managing workflows, and ensuring timely delivery
Coordinate marketing contributions to product launches, client communications, and campaigns
Collaborate closely with internal partners to ensure channel alignment and consistent audience experience
Qualification
Required
6-8 years of experience in B2B marketing, with at least 2 years in financial services, data analytics, or SaaS
Recent experience in investment research, research services or financial services industry is required
Global marketing experience required
Bachelor's degree in marketing, communications, or a related field
Strong writing, editing, and storytelling skills - capable of simplifying complex concepts
Demonstrated success in managing content programs and social media for professional audiences
Experience coordinating multi-stakeholder projects and ensuring smooth cross-functional collaboration
Data-driven mindset—able to use insights to inform content strategy
Highly organized, detail-oriented, and proactive
Strong interpersonal and communication skills; able to build relationships across departments
Preferred
Familiarity with HubSpot, Salesforce, and GA4 is preferred
SEO optimization skills a strong plus
Company
BCA Research
BCA Research is a provider of independent investment research which enables clients to make better investment decisions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2006-01-01Acquired
Leadership Team
Kiran M.
Head of Marketing
Noah Weisberger
Chief Strategist, US Equity Strategy
Recent News
2026-01-05
2026-01-02
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