Hired by Matrix, Inc · 18 hours ago
Developer, Salesforce Marketing Cloud
Hired by Matrix, Inc is a global hospitality company seeking a Developer for Salesforce Marketing Cloud. The role involves planning, executing, and optimizing end-to-end email marketing campaigns while collaborating with the digital marketing team and stakeholders.
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Responsibilities
Responsible for planning, executing, and optimizing end-to-end email marketing campaigns
Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it
Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, and then share recommendations with greater team and stakeholders
Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results
Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders
Qualification
Required
Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree
Knowledge of email testing and optimization approaches
Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction
Proficiency in delivering results within tight deadlines in a dynamic business environment
Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes
Ability to self-manage time and meet expected deadlines, completing work on time within hours allocated
Exceptional attention to detail and commitment to delivering high-quality work
Solid understanding of HTML and CSS coding specific to email
Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid
Experience working with mobile first and responsive design email templates and strategies
Expertise in troubleshooting code to ensure designs render appropriately across all versions
Advanced proficiency in AmpScript or similar personalization language
Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices
Preferred
Experience working in an email platform, Salesforce Marketing Cloud preferred
Knowledge and experience with project management tools, Jira preferred
Salesforce Marketing Cloud experience preferred
Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred
Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools
Understanding of SQL is a plus but not required
Salesforce certifications are a plus but not required