Chase · 8 hours ago
Vice President - Product Strategy Marketing Lead – Brand, Media, and Advertising Strategy
201 N Walnut St, Wilmington, DE, 19801, US
Full-time
Onsite
Mid, Senior Level
$133K/yr - $190K/yr
7+ years expChase is a leading financial services firm helping nearly half of America’s households and small businesses achieve their financial goals. They are seeking a highly experienced Product Marketing Strategy Lead to create and implement a new vision for the Slate brand, focusing on branding, creative, media, and go-to-market strategies for credit card products.
BankingFinancial Services
Responsibilities
Maintain understanding of master-brand purpose, strategy, and creative standards
Champion creative design excellence across all customer touchpoints
Translate business goals into actionable creative and media briefs
Lead brand visioning and positioning strategy for Slate branded cards
Develop and deploy integrated advertising and media strategies
Partner with research teams to uncover consumer insights and test creative ideas
Plan, analyze, and assess integrated communications with media partners
Track, monitor, and optimize campaign KPIs and performance
Support production and implementation of advertising across all channels
Ensure compliance, risk, and control requirements are met for all campaigns
Manage creative and media budgets, mitigate risks, and adhere to controls
Qualification
Required
Self-starter with 7+ years in marketing, brand strategy, or advertising execution
Strong business and marketing acumen with ability to link strategies to campaigns
Experience with omni-channel campaign planning and execution
Proactive, adaptable, and results-driven work ethic in a fast-paced environment
Strong communication skills to lead and influence cross-functional teams
Experience creating and delivering executive-level presentations
Understanding of video and digital creative production and execution
Experience working for or with advertising agencies
Experience in consumer brand-focused organizations
Strong interpersonal and project management skills
Bachelor's degree required
Preferred
Experience managing creative and media budgets
Familiarity with compliance and risk management in marketing
Experience with omni-channel campaign planning and execution
Ability to negotiate with senior agency partners and platform reps
Experience leading cross-functional steering committees
Strong stakeholder engagement and communication skills
Master's degree (business, marketing) strongly preferred
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching and more
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
Recent News
2026-01-24
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