Sally Beauty · 11 hours ago
Sr. Manager of Customer Analytics
Plano, TX
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expSally Beauty is seeking a strategic and technical Senior Manager of Customer Analytics to lead the evolution of customer analytics for their business unit. This pivotal role involves driving strategy to understand customer behavior, increase Customer Lifetime Value, and manage customer engagement through data-driven campaigns and advanced analytics.
MessagingRetailSocial Media
Hiring Manager
Jenny Wiseman
Responsibilities
Serve as the primary storyteller for the SALLY business unit
Translate complex statistical outputs into clear, visually compelling presentations (PowerPoint) that dictate strategy for Merchandising, Marketing, and Channel leads
Interface directly with the SALLY Senior Leadership Team (SLT)
Shift the dynamic from 'reactive data service' to 'proactive strategic thought partnership.'
Develop a deep understanding of the SALLY business model to ensure all analytical deliverables are commercially relevant and directly impact the P&L
Lead and manage the end-to-end operations of strategic customer test & learn programs across CRM, marketing, lifecycle, and LCOD initiatives
Own audience strategy, test and control design, and ensure consistent and statistically sound test execution
Partner closely with CRM, Marketing, and test platform partners (e.g., APT) to ensure rigor, repeatability, and scalability of customer experiments
Establish and enforce measurement hygiene, including guardrails for attribution, incrementality, and performance readouts
Mentor and guide team members in advanced experimental design and customer measurement best practices
Manage the operations of strategic customer campaign test designs (A/B testing, multivariate testing) and audience management in partnership with CRM
Move beyond basic demographics to build behavioural, psychographic, and value-based segments (e.g., RFM, propensity-to-buy) that drive targeted communication
Own the measurement framework (Test vs. Control) to ensure consistent, scientifically valid execution of campaigns
Institutionalize and maintain Standard Operating Procedures (SOPs) regarding customer campaign measurement, reporting hygiene, and data integrity
Drive the testing framework and maintain hygiene with external test platform partners (e.g., APT)
Partner with the CRM and Marketing teams to design data-driven customer journeys (Onboarding, Growth, Retention, Reactivation)
Lead the development of 'Next Best Action' and product recommendation frameworks to ensure the right message reaches the right customer at the right time
Design and analyze A/B and multivariate tests for email, push, and in-app campaigns to optimize open rates, conversion, and incremental lift
Lead the end-to-end development of customer 360 view and building data pipeline using Databricks and Python
Execute Market Basket Analysis (MBA) and customer segmentation to uncover hidden revenue opportunities
Utilize strong coding skills to engineer features and manipulate data within the Data Lake; you should be comfortable building your own pipelines to facilitate analysis
Prioritize and deliver critical ad hoc analysis that supports the SALLY plan/forecast, balancing speed with statistical accuracy
Act as the steward for customer data across the organization, ensuring accuracy in downstream tools (Power BI, Dashboards)
Mentor junior analysts and foster a culture of technical excellence and business curiosity
Qualification
Required
Bachelor or Master's degree in Mathematics/Statistics, Computer Science, Economics, or related field required
8+ years of experience in Data and Customer Analytics, with at least 2+ years in a managerial or lead capacity
Proven track record in Retail, CPG, or customer analytics is highly desirable
Proven track record of using data to drive CRM strategy (Email/SMS/Push) and measurable business growth
Advanced proficiency in Python (pandas, scikit-learn) and SQL
Hands-on experience with Databricks, Spark/PySpark, and cloud environments (Azure/AWS)
Solid understanding of hypothesis testing, regression analysis, clustering (K-Means), Market Basket Analysis (MBA) and survival analysis
Mastery of Power Point and Excel
Preferred
Master's degree preferred
Familiarity with platforms like Salesforce is a plus
Basic understanding of Power BI visualization is a plus
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
Complementary services
Great merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase