Certinia · 8 hours ago
Industry Solution Specialist, PSA
Certinia is a company that delivers a Services-as-a-Business platform, focusing on Professional Services Automation, Customer Success, and Financial Management solutions. The Industry Solution Specialist for PSA will bridge product expertise with market engagement, driving adoption and awareness through thought leadership, content creation, and sales enablement.
AccountingCloud ComputingEnterprise Resource Planning (ERP)Financial ServicesHuman ResourcesProfessional ServicesSaaSSoftware
Responsibilities
Speaking Engagements: Presenting at industry conferences, webinars, and meetups to showcase the solution's value, use cases, and success stories. The goal is to establish the company as an authority in its space
Narrative Creation: Crafting and communicating a compelling, authentic story about why the product matters, not just what it does. This includes tailoring the message for different audiences (developers, business leaders, end-users)
High-Value Content: Developing technical and educational content that drives product adoption and aligns with marketing strategy, such as blogs, videos, tutorials, whitepapers, and documentation
Demos and Webinars: Delivering engaging and expert product demonstrations and training sessions that empower customers and prospects to understand and utilize the solution effectively
Nurturing Relationships: Building and fostering an engaged community of users, early adopters, and influencers through forums, social media, and local events
Feedback Loop: Acting as a critical bridge between the external market/community and the internal product team. Gathering high-quality, actionable customer and prospect feedback and channeling it back to inform the product roadmap and messaging
Secret Weapon" for Sales: Assisting the sales team, particularly in late-stage or complex enterprise deals, by providing deep product expertise and running highly tailored, persuasive demonstrations
Creating Enablement Assets: Developing battle cards, FAQs, prospect-ready videos, and other materials that empower the sales and marketing teams to articulate the solution's value accurately
Driving KPIs: Directly or indirectly contributing to key metrics like: Increasing brand visibility and awareness. Driving product adoption (e.g., sign-ups after a webinar). Enhancing user loyalty and retention (e.g., community engagement leading to lower churn)
Qualification
Required
Deep Domain Expertise in PSA
Consulting Leadership Experience: Direct experience in a running a (global preferred) consulting organization
PSA Tech Stack Knowledge: Hands-on experience with Professional Services solutions
Outcomes Focus: Proven ability to articulate the business impact of PS initiatives
SaaS Product Experience (3+ years): Experience working closely with or on a SaaS Product Management team
Solutions Consulting: A background as a Solutions Consultant
Data and Integration: Comfort discussing data flows, API capabilities, and integration requirements
Public Speaking: A portfolio of public-facing communications
Content Creation: A history of creating high-quality, authoritative content specifically for a professional audience
Community Engagement: Proven ability to build and engage a community
Preferred
Passionate about PSA and the product's mission
The ability to quickly understand the user's pain points and tailor the solution narrative
Can take complex technical features and translate them into simple, compelling narratives about customer value and business outcomes
The ability to work cross-functionally with Product, Engineering, Sales, and Marketing
Benefits
Best-in-class benefits
Variable pay offerings
Remote work opportunities
Flexible time off
Parental leave
401(k)
HSA and FSA plans
Company
Certinia
Certinia is the platform for services business, connecting everything from opportunity to renewal.
H1B Sponsorship
Certinia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$193.94MKey Investors
TA AssociatesTCVAdvent International
2024-11-19Private Equity
2023-07-26Acquired
2021-04-01Series Unknown
Recent News
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