Truly Free Home · 9 hours ago
Director of CRO
United States
Full-time
Remote
Lead/Staff, Director/Executive
$120K/yr - $150K/yr
5+ years expTruly Free, Inc. is a fast-growing, mission-driven DTC health and wellness brand redefining what 'clean' means. They are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience, leading conversion strategy across acquisition, onboarding, subscription management, and retention.
Consumer GoodsLaundry and Dry-cleaningPackaging Services
Hiring Manager
Robin Kohls, SPHR
Responsibilities
Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
Translate behavioral insights and data into conversion-driven design decisions
Own the UX/UI vision and roadmap across: Ecommerce website, Landing pages and funnels, Customer portal and subscription management, Mobile experiences
Ensure every experience balances brand trust, speed, clarity, and persuasion
Lead a comprehensive website rebrand and UX overhaul
Ensure brand consistency, accessibility, and usability best practices
Modernize design while protecting conversion performance during transition
Build and maintain a scalable, performance-oriented design system
Enable rapid experimentation without breaking consistency
Partner with engineering to ensure clean handoff and implementation
Conduct and oversee: User research (qualitative & quantitative), Usability testing, A/B and multivariate testing
Use insights—not opinions—to drive decisions
Partner closely with: Marketing (growth, lifecycle, paid media), Engineering & product, Brand and content teams
Align UX decisions with core business KPIs
Hire, manage, and mentor UX/UI designers
Build a culture of experimentation, accountability, and user advocacy
Qualification
Required
5+ years in UX/UI, CRO, product design, or human experience design
Proven success in high-conversion DTC ecommerce and subscription businesses
Deep expertise in direct response design
Demonstrated impact on KPIs such as: Conversion rate, Bounce rate, Retention and churn, LTV and AOV
Experience leading major website redesigns or rebrands
Strong command of design systems, responsive design, and accessibility
Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
Experience running and interpreting CRO experiments
Exceptional communication and leadership skills
Candidates must submit a portfolio demonstrating: Clear calls-to-action, Conversion-focused design decisions, Subscription and retention optimization, Rebranding or major UX transformations, Measurable outcomes (before/after metrics preferred)
Preferred
Health & wellness or regulated consumer brands
Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
Working knowledge of HTML/CSS and collaboration with frontend teams
Familiarity with behavioral psychology, persuasion, and decision design
Benefits
Health, dental, and vision insurance
Flexible PTO and fully remote work
Company
Truly Free Home
Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Cosmin Panait,GenCap Management
2022-05-10Convertible Note· $1M
2021-02-03Convertible Note
Leadership Team
Stephen J Ezell
CEO
Eric Wistrand
Chief Technology Officer
Recent News
Company data provided by crunchbase