IBM · 21 hours ago
MarTech Strategy Senior Specialist
Austin, TX
Full-time
Hybrid
Senior Level
5+ years expIBM is a leader in technology innovation, and they are seeking a MarTech Strategy Senior Specialist to join their Marketing Technology Strategy team. This role involves defining and implementing marketing technology strategies that align with business goals and drive transformation and growth across the enterprise.
Business DevelopmentBusiness Information SystemsCRMData ManagementFoundational AISoftware
Responsibilities
Help define and implement Marketing’s technology vision, strategy, and roadmap in partnership with the MarTech Strategy Lead and the CIO
Inform strategic planning, intake, and prioritization of MarTech initiatives that drive marketing transformation and enterprise growth based on alignment with business goals and prioritization
Champion meaningful change to drive optimization across systems and processes
Qualification
Required
5-7 years in marketing operations with direct influence on technology decisions or in a marketing technologist role
Proven experience defining and executing MarTech strategies for enterprise B2B organizations with democratized execution
Strong technical acumen with expertise in MarTech platforms (e.g., Marketo, Workfront, AEP, AJO, AEM, Knak, Webinar/Event Platforms and Salesforce) in support of Revenue Operations
Experience with B2B marketing systems and enterprise integration
Demonstrated ability to lead cross-functional initiatives and manage complex technology ecosystems and workflows with an AI first approach
Preferred
Experience in enterprise environments with multiple stakeholders and diverse capability needs
Strong organizational and communication skills with ability to lead independent initiatives
Familiarity with emerging RevTech trends and AI-driven marketing workflows
Company
IBM
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
10001+ employees
H1B Sponsorship
IBM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3032)
2024 (3301)
2023 (2160)
2022 (1809)
2021 (1157)
2020 (2669)
Funding
Current Stage
Public CompanyTotal Funding
unknown1973-07-19IPO
Leadership Team
Alain Bénichou
Chief Executive Officer, IBM Greater China Group
Alex Yang
CTO and Chief Architect
Recent News
2026-02-04
2026-02-04
2026-02-04
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