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Raising Cane's Chicken Fingers · 20 hours ago

Public Relations Manager

Plano, TX

Full-time

Onsite

Senior Level

5+ years exp

Raising Cane's Chicken Fingers is a rapidly growing restaurant brand known for its commitment to quality and culture. They are seeking a Public Relations Manager to manage media strategy, execute PR campaigns, and drive brand awareness through local storytelling efforts.

Food and BeverageRestaurants

Culture & Values

Responsibilities

Lead development and execution of press releases, pitches, media lists, messaging, and PR content for local campaigns, events, broadcast interviews, and brand activations

Collaborate with PR, local marketing, and brand teams to align on messaging and maximize reach

Lead local strategy for primary and secondary brand campaigns

Work closely with Real Estate and Development teams to track progress on construction and opening timelines for NROs

Monitor media coverage and trends to inform messaging and identify opportunities or risks

Manage PR calendars and inbox, reporting cadence, and team deliverables to meet deadlines and maintain quality

Produce talking points and media kits for internal and external spokespeople

Develop and maintain working relationships with various key media outlets

Qualification

Public relations experienceMedia campaign managementEditing skillsMicrosoft Office proficiencyPR media tools proficiencyOrganizedDiscretion with sensitive informationDetail-orientedCollaborative

Required

5 years' experience in public relations supporting food, beverage, retail, or consumer brands

Experience managing media campaigns, pitching national and/or local outlets, and developing relationships

Bachelor's degree in public relations, business, or marketing

Strong writing and editing skills with mastery of grammar, punctuation, and AP style

Proficiency in Microsoft Office and PR media tools, including Muck Rack and Cision

Detail-oriented, organized, and flexible for timely multi-project management

Ability to work effectively and efficiently both independently and collaboratively

High sense of discretion with confidential, sensitive information

Preferred

Experience with local media and strategy development for local campaigns including NROs, ACIs, and fundraisers

Company

Raising Cane's Chicken Fingers

Glassdoor3.9

Raising Cane's Chicken Fingers is a fast-food restaurant chain specializing in chicken fingers,

Founded in 1996

Baton Rouge, Louisiana, USA

10001+ employees

http://www.RaisingCanes.com

Funding

Current Stage

Late Stage

Leadership Team

Mike Andrews

Chief Financial Officer

Andrew Potter

Managing Partner

Recent News

mlive

Here are 6 developments to watch in Kalamazoo County in 2026

2026-01-22

Forbes India

How Raising Cane’s has become one of America’s hottest fast-food chains

2025-12-22

MarketScreener

Restaurant operator Alsea to open Raising Cane's in Mexico

2025-12-09

Company data provided by crunchbase