Elliot Health System · 10 hours ago
Digital and Social Media Manager - Marketing and Communication - Full Time
New Hampshire, United States
Full-time
Onsite
Senior Level
5+ years expElliot Health System is seeking a Digital and Social Media Manager to oversee their social media strategies across various online platforms. The role involves managing, creating, and reviewing social media content to cultivate engagement with target audiences and support the organization's positive image and reputation.
AssociationHealth Care
Responsibilities
Under the direction of the Vice President of Marketing and Communications, develops social media strategy across Elliot Health System’s key social media platforms, to include developing and overseeing a regular social media content and story roadmap. Regularly reviews monthly content plan and optimizes engagement with target audiences
Monitors engagement and interactions with social media followers and assists with triaging questions and/or complaints as needed. Monitors channels for proactive/social-influencer opportunities to establish and build The Elliot online brand
Works closely with members of the Marketing and Communications team to develop and execute innovative digital and social media strategies as aligned with Elliot Health System strategic objectives and brand standards
Participates in the creative development process, offering fresh ideas, perspectives, and storyboarding
Serves as the department’s primary point of contact for creating, curating, and copyediting visual assets and copy for the system’s main social media channels across all platforms – which may include photos of team members and patients/patient families, photos/videos of Elliot Health System events, and curating content in collaboration with team members and patients/patient families
Understands and upholds the Elliot Health System brand, including tone and voice, photography style and color palette for social media content
Uses department guidelines to ensure proper organization and archiving of digital assets
Identifies opportunities to contribute to or adapt communication strategies to repackage and share complementary content to advance department and system goals
Stays knowledgeable of emerging social media best practices and industry trends related to healthcare social media strategy and content strategy
Qualification
Required
Bachelor's degree in Broadcast Communications, Communications, Journalism, Marketing, Media Arts or related field required
A minimum of 5-8 years of relevant experience managing, planning, executing, and analyzing compelling content for social media campaigns for multiple platforms
Experience fostering a brand community, engaging with an online audience, and responding to comments
Preferred
Social media campaign planning and development for healthcare strongly preferred
Previous experience in healthcare preferred
Benefits
Health, dental, prescription, and vision coverage for full-time & part-time employees
Short-term disability, long-term disability, and life insurance coverage
Continuing Education Reimbursement Programs
Discount programs for Auto, Home, Pet, legal and more!
403(b) Retirement Savings Plan
Company
Elliot Health System
Elliot Health System is a leader in healthcare delivery in New Hampshire, proudly serving our communities since 1890.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Frechette
Vice President, Elliot Medical Group Ambulatory Services
Charlotte Brown-Zalewa
Vice President, Marketing & Communications, Elliot Health System
Recent News
NH Business Review
2026-01-17
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2025-09-19
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