Signet Jewelers · 3 hours ago
CRM Specialist
R2Net Operations New York, NY
Full-time
Onsite
Entry, Mid Level
2+ years expSignet Jewelers is a purpose-driven company dedicated to enabling people to celebrate life and express love. R2Net Inc. is seeking a dynamic and results-oriented CRM Specialist to manage and optimize CRM campaigns, driving customer engagement, retention, and revenue growth through data-driven initiatives and personalized marketing campaigns.
E-Commerce PlatformsJewelryRetail
Responsibilities
Execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both James Allen and Blue Nile
Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re-engagement) to drive conversions and reduce churn
Collaborate with cross-functional teams (e.g., product, analytics, design) to execute tailored CRM campaigns that align with product launches, seasonal promotions, and business objectives
Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement
Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer engagement and experience
Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA)
Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior leadership
Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications
Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies
Develop and execute customer loyalty/retention programs for both Blue Nile and James Allen
Execute direct mail campaigns and manage vendor interactions
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment
Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar)
Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies
Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions
Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments
Ability to collaborate cross-functionally with marketing, product, and design teams
Highly organized with strong project management skills and attention to detail
Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data
Experience with segmentation and automation strategies in CRM systems
Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights
Prior experience with direct mail advertising efforts
Demonstrated experience with customer loyalty and retention
Previous experience working with A/B testing tools and methodologies to optimize campaigns
Quick to learn and adapt to overcome challenges
Enjoys working in an environment with a lively, engaged, and passionate team culture
Company
Signet Jewelers
Signet Jewelers engages in the retail sale of jewelry and watches in the United States, the United Kingdom.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$625.27MKey Investors
Leonard Green & Partners
2016-08-25Post Ipo Equity· $625.27M
2008-09-11IPO
Leadership Team
J.K. Symancyk
Chief Executive Officer
Colleen Rooney
Chief Corporate Affairs & Sustainability Officer
Recent News
2025-12-30
2025-12-24
The Motley Fool
2025-12-10
Company data provided by crunchbase