Sun & Ski Sports · 1 day ago
Director of Brand & Creative
0 - HO, Stafford, TX, US
Full-time
Onsite
Director/ExecutiveSun & Ski Sports is seeking a Director of Brand & Creative to lead the development and expression of their brand across all customer touchpoints. This role involves overseeing the creative team, guiding brand storytelling, and ensuring a consistent brand experience that drives customer loyalty.
Retail
Responsibilities
Champion and evolve the Sun & Ski Sports brand identity, voice, and visual standards across all channels
Identify and prioritize initiatives that strengthen brand perception, differentiation, and emotional connection with customers
Lead measurement and reporting of brand health metrics, including awareness, consideration, and brand sentiment
Lead, organize, and mentor the internal creative team in the development of high-impact assets across digital, print, in-store, and experiential channels
Ensure all creative output is on-brand, performance-minded, and aligned with business and campaign objectives
Establish efficient creative processes, workflows, and quality standards
Own the look, feel, and effectiveness of in-store signage and visual presentation across all locations
Partner closely with Store Operations and District Managers to implement updates, maintain brand standards, and ensure consistency at scale
Regularly gather feedback from store teams to inform improvements to signage, storytelling, and the physical customer experience
Partner with Marketing, Promotions, and Channel teams to bring campaigns to life in-store and ensure cohesive cross-channel brand storytelling
Support key seasonal and promotional initiatives with strong creative direction and in-store execution
Recommend, develop, and manage sponsorships, ambassador programs, referral programs, and local grassroots efforts that authentically connect the brand to outdoor communities
Ensure partnerships reflect brand values and drive both awareness and local engagement
Advocate for a customer-first mindset, ensuring brand and creative decisions enhance both the user experience (UX) and in-store customer experience (CX)
Build, mentor, and inspire a high-performing creative team
Foster a culture of collaboration, accountability, and continuous learning
Qualification
Required
Proven experience leading brand and creative functions for a multi-channel retail or consumer brand
Strong portfolio demonstrating expertise across both traditional and digital media
Demonstrated success building and leading high-performing creative teams
Strong analytical and problem-solving skills, with the ability to use data and insights to inform creative decisions
Exceptional written, verbal, and interpersonal communication skills
Hands-on experience with graphic design, creative development, and/or copywriting
Bachelor's degree required
Preferred
Experience translating brand strategy into physical retail environments is highly preferred
Passion for outdoor activities such as ski, snowboard, cycling, water sports, surf, swim, and/or run is a strong plus
Company
Sun & Ski Sports
Since 1980, Sun & Ski Sports has been inspiring adventure.
Founded in 1980
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Sicily Dickenson
Chief Marketing Officer
Company data provided by crunchbase