DL1961 · 15 hours ago
Technical SEO & Web Operations Freelancer
New York, NY
Contract
Onsite
Mid, Senior Level
$20/hr - $24/hr
3+ years expDL1961 is a premium essentials brand known for its sustainable practices and high-quality products. They are seeking a Technical SEO & Web Operations Freelancer to manage the SEO, web performance, and product data integrity of their e-commerce sites, ensuring optimal functionality and security.
E-CommerceFashionSales
Responsibilities
Own technical SEO including site audits, crawlability, indexing, metadata, schema, and internal linking
Improve site performance across core web vitals, site speed, image optimization, and theme efficiency
Manage SEMRush tooling including site audits, position tracking, backlink audits, and competitive gap analysis
Conduct keyword research and map terms to PDPs, collections, landing pages, and evergreen content in partnership with the Growth Marketing Associate
Support E-Commerce team with SEO briefs, semantic structures, and keyword guidelines
Maintain site architecture including sitemaps, redirects, canonicalization, and link health
Monitor search console and resolve issues related to crawling, indexing, errors, coverage, and enhancements
Partner with Web Development team to QA landing pages, seasonal content, and promotional placements in Shopify
Troubleshoot bugs across UI, cart, checkout, tracking scripts, pixels, and app integrations
Maintain analytics and tracking including GA4, pixels, events, UTM governance, and attribution hygiene
Maintain structured data standards for product, breadcrumb, FAQ, and article schema
Ensure accurate product data including attributes, materials, metadata, FAQs, and metafields for PDP performance
Optimize product data for AI and agentic chat including structured attributes, taxonomy consistency, and semantic labeling
Diagnose and resolve bugs, crawl errors, broken links, redirect chains, 404s
Support A/B testing, heatmaps, and funnel diagnostics with clean technical implementation
Implement cybersecurity hygiene including access controls, 2FA, app permissions, SSL, and malware scanning
Monitor for spam backlinks, link hijacking, script injections, and other threat patterns
Manage third-party app permissions, theme updates, and platform configuration with security awareness
Coordinate with E-Commerce team to support campaigns, launches, and seasonal priorities
Produce reporting and insights on organic traffic, rankings, site health, performance trends, and product data integrity
Qualification
Required
3-7+ years in technical SEO + Web Operations for DTC or E-Commerce brands
Proven track record improving organic performance on Shopify
Demonstrated experience managing SEMRush, Screaming Frog, GA4, pixels + web tracking
Expert knowledge in Shopify
Experience structuring product data for AI search + agentic chat
Ability to translate technical concepts to non-technical teammates
Comfortable building roadmaps + reporting KPIs to leadership
Benefits
Ethical practices
Fair wages
Reasonable hours
Positive working conditions
Career advancement opportunities
Company
DL1961
DL1961 is a collection of includes denim for women, men, and kids, all with premium quality and unparalleled comfort.
11-50 employees
Funding
Current Stage
Early StageRecent News
2023-12-25
Sourcing Journal
2023-12-25
Company data provided by crunchbase