New York Life Insurance Company · 2 hours ago
Senior Associate, Campaign Activation
United States
Full-time
Remote
Senior Level
$112K/yr - $159K/yrNew York Life Insurance Company is seeking a Campaign Activation Senior Associate to help bring data-driven marketing campaigns to life across email and direct mail channels. The role involves translating campaign briefs into production-ready workflows and ensuring high-quality campaign activation through disciplined execution and continuous improvement efforts.
FinanceFinancial ServicesInsurance
Responsibilities
Execute marketing campaigns in accordance with approved briefs, requirements, and delivery standards
Own end-to-end audience creation and activation, ensuring accuracy, quality, and scalability
Build, test, and deploy workflows supporting email and direct mail campaigns
Partner with campaign and business stakeholders to review campaign objectives and execution requirements
Translate campaign, data, and segmentation needs into technically feasible, scalable solutions aligned with platform capabilities
Collaborate with campaign managers to operationalize segmentation criteria, test plans, and activation requirements
Design, build, and orchestrate workflows within the campaign management platform
Implement complex segmentation logic, list suppressions, and test designs, including A/B testing
Perform thorough QA and validation to ensure audiences and workflows are accurate, complete, and activation-ready
Proactively troubleshoot and resolve data, workflow, and execution issues by identifying root causes and implementing durable solutions
Identify and implement process and platform enhancements that improve efficiency, reliability, and scalability
Develop reusable workflows and streamline manual processes through automation and GenAI-enabled solutions
Serve as a trusted technical and execution expert within the Campaign Activation team
Clearly communicate technical and data concepts to non-technical stakeholders, including execution considerations, dependencies, risks, and trade-offs
Qualification
Required
Experience in executing marketing campaigns in accordance with approved briefs, requirements, and delivery standards
Ability to own end-to-end audience creation and activation, ensuring accuracy, quality, and scalability
Experience in building, testing, and deploying workflows supporting email and direct mail campaigns
Ability to partner with campaign and business stakeholders to review campaign objectives and execution requirements
Experience in translating campaign, data, and segmentation needs into technically feasible, scalable solutions aligned with platform capabilities
Ability to collaborate with campaign managers to operationalize segmentation criteria, test plans, and activation requirements
Experience in designing, building, and orchestrating workflows within the campaign management platform
Ability to implement complex segmentation logic, list suppressions, and test designs, including A/B testing
Experience in performing thorough QA and validation to ensure audiences and workflows are accurate, complete, and activation-ready
Ability to proactively troubleshoot and resolve data, workflow, and execution issues by identifying root causes and implementing durable solutions
Experience in identifying and implementing process and platform enhancements that improve efficiency, reliability, and scalability
Ability to develop reusable workflows and streamline manual processes through automation and GenAI-enabled solutions
Experience serving as a trusted technical and execution expert within the Campaign Activation team
Ability to clearly communicate technical and data concepts to non-technical stakeholders, including execution considerations, dependencies, risks, and trade-offs
Benefits
Leave programs
Adoption assistance
Student loan repayment programs
Company
New York Life Insurance Company
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.
Founded in 1845
10001+ employees
H1B Sponsorship
New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (149)
2024 (99)
2023 (85)
2022 (77)
2021 (48)
2020 (65)
Funding
Current Stage
Late StageLeadership Team
Craig DeSanto
CEO
Don Vu
Senior Vice President, Chief Data & Analytics Officer
Recent News
2026-01-13
2026-01-05
Insurance News in the United States
2025-12-13
Company data provided by crunchbase