IPG Mediabrands · 8 hours ago
VP, Growth Analytics
United States
Full-time
Remote
Director/Executive
$180K/yr - $200K/yr
8+ years expMediabrands is a leading media and marketing solutions company, and they are seeking a VP of Growth Analytics to enhance their Campaign Insights team. This role involves orchestrating high-quality analytic services, developing client relationships, and driving new business development while ensuring the professional growth of the team.
AdvertisingDigital MediaMarketing
Responsibilities
Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
Assume ultimate responsibility for the quality of team’s analytic deliverables, including pertinent insights and actionable recommendations
Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
Develop content for client contracts detailing analytic workstreams and required resources
Develop and maintain strategic and senior level relationships with clients, as well as external partners utilized in meeting client needs; deepen reputation as a trusted partner
Identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
Actively collaborate with team to assess prospective clients’ need and help craft pitch materials
Begin to contribute to the development of new analytic service offerings
Responsible for at least 2 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
Qualification
Required
Experience with MS Office; including PowerPoint, Word and Excel
Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium
Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
Team player - highly motivated and collaborative / leads by example
Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
Preferred
Preferably 8 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
Familiarity with MTA providers like Neustar, VisualIQ, C3
Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
Capable of providing thought leadership and IP and developing innovative analytic offerings desired
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
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