Heritage Golf Group · 6 hours ago
Marketing Manager
Herndon, VA
Full-time
Hybrid
Mid Level
$70K/yr - $90K/yr
3+ years expHeritage Golf Group is one of the fastest-growing owners and operators of private country clubs and daily-fee golf courses in the United States. The Marketing Manager plays a key role in supporting designated clubs while contributing to enterprise-level marketing operations and brand governance.
Sports
Hiring Manager
Katherine Sweeney, SHRM-CP, MBA
Responsibilities
Serve as the primary marketing partner for a designated set of clubs within an EVP/RVP region
Partner with regional leaders, GMs, and club staff to support local membership, private event, F&B, retail, and daily-fee brand, marketing, and revenue goals
Manage paid advertising initiatives for assigned clubs, including Meta campaigns, Google Ads, and targeted digital programs
Design banners, posters, cards, and digital assets for team utilizing Canva and Adobe tools
Track and report performance on all paid media efforts, ensuring clear visibility into leads, revenue impact, and ROI
Support enhancements to club websites (beyond simple content updates) such as new landing pages, improved navigation, SEO updates, and digital conversion optimization
Assist clubs with marketing plan development when funnel support is needed for membership, weddings, or private events
Provide ongoing training and support to club staff on core marketing platforms, including social media, email marketing, website management, and graphic design
Conduct periodic audits of club social media, email execution, website content, and listings to ensure quality, consistency, and brand alignment
Ensure club teams have access to approved templates, creative assets, updated menus, photography, and event collateral
Support and coordinate marketing needs for capital improvements, course reopenings, renovations, and new club acquisitions
Collaborate with the corporate marketing team on campaigns, brochures, messaging, and visual assets for high-impact initiatives
Maintain and organize digital asset repositories, including updated photography, brochures, menus, sales collateral, and design templates
Ensure brand consistency across all touchpoints, helping reinforce Heritage’s national brand while respecting each club’s identity
Manage UTM creation and naming conventions, GTM/GA4 tracking consistency, schema markup management and integration of digital measurement frameworks across club websites and campaigns
Compile and analyze monthly marketing metrics for assigned clubs and enterprise reports, supporting data-driven decision-making
Support email platform integrations, analytics dashboards, website infrastructure enhancements, and other cross-company marketing systems
Contribute to corporate internal communications, including newsletters, announcements, employee spotlights, and cross-department updates
Qualification
Required
3+ years of experience in marketing, ideally in hospitality, golf, real estate, multi-unit retail, travel/leisure, or another multiple location-based service industry
Strong understanding of digital marketing fundamentals (paid social, paid search, UTMs, landing pages, reporting)
Familiarity with Canva or creative review workflows
Excellent project management and communication skills; able to coordinate with multiple stakeholders across regions and clubs
Comfort with marketing technology tools such as GA4, Meta Ads Manager, Google Ads, CMS platforms, social media platforms, or similar
Ability to manage deadlines across multiple simultaneous projects
Preferred
Experience supporting multiple properties, field locations, or business units
Basic understanding of SEO and website UX best practices
Strong writing and content editing skills
Interest in golf, hospitality, or membership-driven organizations
Benefits
Opportunity to shape marketing for a diverse portfolio of private and daily-fee clubs.
Direct access to senior leadership and real influence on regional and national initiatives.
Career growth potential as the company continues to expand its portfolio.
Company
Heritage Golf Group
Heritage Golf Group owns and operates private, resort, and daily fee golf facilities in Florida, South Carolina.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2014-03-05Acquired
Leadership Team
John Hungerford
President
Recent News
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2026-01-06
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2026-01-06
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