Biolumina · 23 hours ago
Group Strategist
Biolumina is seeking a Group Strategist who will play a vital role in identifying marketing strategies through a deep understanding of the market and brand. The role involves developing strategic deliverables, mentoring junior team members, and fostering strong relationships with internal and external partners.
AdvertisingMarketing
Responsibilities
Understand and access available tools and data resources
Develop strategic deliverables that include but are not limited to competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically co-lead facilitation
Demonstrate familiarity with assessing primary and secondary research, knowledge of market research design methodology, and ability to interpret and communicate results
Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
Oversee and grow interns and associate strategists in market, agency, and customer knowledge
Increase peer and team knowledge of key insights around the market, customer, and product
Maintain strong working relationships
Tailor information to internal and external audiences
Recommend new approaches to solve client challenges and address changes in the market
Recommend tools that would expand agency capabilities
Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients
Qualification
Required
3-5 years' experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
Experience with oncology brands / extensive knowledge of oncology clinical and marketing terms
Strong presentation and moderation skills and exceptional slide deck storytelling capabilities