NSF · 2 hours ago
Marketing Specialist II
789 N. Dixboro Road, Ann Arbor, MI, 48105, US
Full-time
Hybrid
Entry, Mid Level
2+ years expNSF is looking for a creative and results-driven Marketing Specialist to join NSF’s Assurance organization, primarily supporting the rapidly expanding InfoSec Certification and Auditing team. You’ll be working on marketing campaigns to reach a broad spectrum of B2B audiences including defense, automotive, aerospace, and manufacturing.
Food and BeveragePublic SafetyTraining
Responsibilities
Performing all operational tasks related to the division's presence at selected events, trade fairs and conferences in North America
Assisting in campaign creation and activation
Assisting in the creation, planning and management of content for social media
Assisting in the maintenance and updating of the company website
Analysing campaign results and implementing and measuring digital marketing metrics for the Division, including SEO, SEM, email marketing and social media
Conducting research on customer behaviour and trends and reporting to management
Design marketing materials for online and print campaigns as well as working with outside agencies and designers
Monitoring and compiling the results of each campaign implemented by channel and reporting in a timely manner
Updating campaign plans so that strategic marketing and sales can view and track the status of each campaign by channel
Taking the initiative to develop new ways of addressing customers, contributing innovative ideas for new marketing channels through partnerships and collaborations to expand the customer pipeline
Qualification
Required
Bachelor's degree in marketing or related field
2+ years executing multi‑channel marketing campaigns
Knowledge and experience of marketing automation and CRM tools (e.g., Pardot, Salesforce)
Strong project management, attention to detail, and brand stewardship
Experience with digital marketing tactics and performance reporting
Excellent written and verbal communication skills
Ability to manage multiple deadlines in a fast‑paced environment
Collaborative, proactive, and highly organized
Willingness to travel up to 10% within the U.S
Preferred
Familiarity with Google Analytics, SEO/SEM, and keyword research
Experience with Account‑Based Marketing (ABM)
Understanding of brand positioning and ISO Management Systems
Experience working across regional markets or in matrixed organizations
Interest or experience in cybersecurity services
Fluency in another language (Spanish, French, or Portuguese)
Company
NSF
Founded in 1944, NSF is committed to protecting and improving human health and the environment on a global scale.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Pedro Sancha
President, CEO & Director
H
Hampton Shiver
Vice President Corporate Development
Recent News
2026-01-20
2025-10-27
2025-10-23
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