Energy Job Search · 10 hours ago
Marketing Insights and Planning Lead
Houston, TX
Full-time
Onsite
Senior Level, Lead/Staff
$122K/yr - $182K/yr
8+ years expEnergy Job Search is seeking a Marketing Insights and Planning Lead to drive the Insights strategy for Shell Mobility North America. This role involves leading customer insights planning and strategic marketing planning to support B2B and B2C marketing teams, ensuring a customer-centric culture and data-driven decision-making.
Staffing & Recruiting
Responsibilities
Develop and implement the Insights strategy and serve as a strategic insights SME and partner to marketing teams across multiple business areas, including fuels, loyalty programs, digital, convenience retail, and B2B segments
Lead end-to-end insights projects, including advising on recommended research methodologies, select research partners, and manage project budgets
Oversee the design, execution, and analysis of qualitative and quantitative research studies
Consolidate primary and secondary data to deliver meaningful insights on customer behaviors, market trends, brand performance, and competitive dynamics
Manage key ongoing research programs, such as brand tracking, campaign performance tracking, concept testing, segmentation work, and message testing
Translate complex data into clear, compelling insights and actionable recommendations
Ensure best‑practice research standards across all North America projects, working collaboratively with Global Insights teams
Maintain strong methodological rigor and stay informed on the latest innovations in marketing research and analytics
Lead the end‑to‑end annual marketing planning process for the US and Canada
Work closely with marketing, brand, communications, and global stakeholders to align strategy, timelines, and deliverables
Develop and maintain a clear, annual 'Plan-on-a-Page' that outlines strategic priorities for the region
Support strategic discussions with agency partners and internal teams to ensure integrated planning
Manage planning logistics, timelines, and coordination with external partners
Support development of business cases and post‑investment evaluations to guide decision making
Drive planning‑related performance programs and ensure continuous process improvement
Qualification
Required
Must have legal authorization to work in the US on a full-time basis for anyone other than the current employer
Bachelor's or Master's degree in Business, Marketing, Research, Social Sciences, or a related field
8+ years of experience in marketing research and Insights strategy delivery, ideally in both a research agency and an CPG/FMCG company, having worked on quantitative and qualitative projects
Experience and track record of success in a customer insights team within a commercial marketing organization, ideally in a global environment
Knowledge of market research techniques and a track record of implementation and innovation that has supported business outcomes, for example: increased speed of delivery, reduced cost, improved accuracy
Experience using insight to create customer-led marketing strategies that drive change in the business and inform strategic marketing planning activities
Ability to translate insights into actionable business value, including forecasting, market sizing, identifying opportunities, and conducting competitor and market analysis
Ability to interpret and blend multiple datasets, such as customized research, continuous tracking data, sales/loyalty data, and syndicated data, into clear, concise business opportunities
Ability to craft insights into simple and compelling stories that generate action
Strong stakeholder management and collaboration skills
Strong commercial and negotiating skills
Fluency in written and spoken English, with strong statistical capabilities
Experience in brand building and marketing strategy development
Benefits
Insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
Employees also participate in a company pension plan and a 401(k) plan.
Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
Employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
Eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.
Company
Energy Job Search
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201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase