Accion Labs · 9 hours ago
Customer Loyalty Manager
Marietta, GA
Contract
Hybrid
Senior LevelAccion Labs is seeking a Senior Manager, Loyalty & CRM to lead their Clients' loyalty and CRM operations. This role focuses on driving personalized guest experiences through the Clients Rewards program and oversees campaign planning, execution, and optimization using advanced marketing technology tools.
Big DataBusiness IntelligenceCloud ComputingMobileSoftware
Hiring Manager
Sheetal Correia
Responsibilities
Develop and execute loyalty marketing strategies to grow clients Rewards membership and engagement
Lead planning for targeted campaigns, including gated offers, gamification, acquisition incentives, and point multipliers
Maintain expertise in loyalty and personalization trends, sharing insights and best practices across teams
Develop and optimize member lifecycle campaigns and journeys to grow and retain members, partnering with marketing analytics, category management, and brand teams to define segmentation, offers, and creative
Understand best practices for email, push, in-app content and SMS; lead channel strategy and oversee execution
Work closely with promotions and category leads to oversee couponing and promotional strategy and ensure seamless integration within the app experience
Own and manage the calendar of loyalty offers and personalized campaigns across owned channels
Utilize customer and contextual data to define segmentation strategies and attributes for targeted marketing
Ensure accuracy and timeliness of campaign execution, including segmentation, offer setup, and delivery
Provide oversight of Braze CRM campaign and canvas builds, QA, and deployment, as well as loyalty platform offer setup, QA, and deployment
Provide guidance and expertise to direct report responsible for loyalty offer set-up and segmentation, acting as final approver before offers are deployed to users
Serve as key approver for all campaigns and offers before guest deployment, ensuring flawless execution and alignment with brand standards
Partner with Product Owners and Managers to prioritize features and data enhancements that improve personalization and the digital experience. Partner on UAT to ensure enhancements meet requirements
Communicate campaign impacts to internal teams (mobile app, category, operations, guest support) to socialize plans and adjust strategies as needed
Collaborate with Category Teams, IT, Finance, Creative, and external agencies to deliver campaigns on time and within budget
Provide inputs to Analytics teams for measuring campaign performance (margin, profitability, engagement) and socialize learnings
Use insights to optimize future campaigns and improve ROI
Continuously identify opportunities to enhance offer and personalization processes
Manage and mentor two direct reports focused on technical production of Braze campaigns and loyalty offers
Oversee transition from legacy loyalty platform to new solution, ensuring smooth migration
Diagnose and resolve issues related to offer setup or campaign delivery, performing impact analysis and recommending corrective actions to ensure seamless guest experience
Manage agency relationships and associated budgets
Qualification
Required
Experience in loyalty marketing strategies and CRM operations
Proficiency in advanced marketing technology tools (e.g., Braze, third-party loyalty platform, analytics solutions)
Ability to develop and optimize member lifecycle campaigns and journeys
Understanding of best practices for email, push, in-app content, and SMS
Experience in campaign management and personalization
Strong analytical skills for measuring campaign performance and optimizing future campaigns
Experience in managing and mentoring direct reports
Ability to collaborate cross-functionally with various teams (Product Owners, IT, Finance, Creative, external agencies)
Experience in overseeing campaign execution, including segmentation, offer setup, and delivery
Ability to manage agency relationships and associated budgets
Preferred
Expertise in loyalty and personalization trends
Experience with gamification and acquisition incentives
Experience in overseeing transition from legacy loyalty platforms to new solutions
Company
Accion Labs
Accion Labs is a global services technology firm focused on building and transforming software products through emerging technologies.
Founded in 2011
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$93MKey Investors
True NorthTA AssociatesBasil Partners
2022-09-27Secondary Market· $93M
2020-03-26Private Equity
2011-02-01Series A
Leadership Team
Shyam (Shreshth) Upadhyay
CEO - Accion Data Labs
Tony Kernan
SVP Engagements / Co-Founder
Recent News
2025-09-12
2025-09-12
2025-08-22
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