Comply · 1 day ago
Product Marketing Manager
Washington, DC
Full-time
Hybrid
Mid Level
$99K/yr - $121K/yr
3+ years expComply is the leading provider of compliance SaaS and consulting services for the global financial services sector. The Product Marketing Manager will focus on customer adoption, retention, and expansion, acting as a bridge between various teams to ensure products are well understood and effectively positioned for compliance professionals.
Business DevelopmentComplianceConsultingProfessional Services
No H1B
Responsibilities
Partner closely with product management to understand roadmap priorities, product strategy, and customer problems being solved
Bring market, customer, and competitive insights into product discussions to influence positioning, prioritization, and launch approach
Act as a voice of the customer, surfacing adoption challenges, unmet needs, and usage patterns to product and go-to-market teams
Own product marketing strategy for adoption, retention, and cross-sell / upsell, aligned with internal stakeholders
Develop adoption-focused messaging, value narratives, and use cases that demonstrate outcomes over time
Translate product usage data, feedback, and adoption metrics into clear storylines and enablement assets
Support renewal and expansion motions with targeted product narratives and solution positioning
Create and maintain sales demos, scripts, and storyline-driven demo flows focused on adoption and expansion
Develop solution showcases that highlight how products work together to solve real compliance challenges
Produce enablement assets including pitch decks, solution sheets, and presentation materials tailored by buyer and firm type
Partner with Sales and CX to ensure consistent, confident product storytelling in customer and prospect conversations
Serve as a core member of the Go-to-Marketing Launch team, focused on PMM deliverables
Ensure launches are designed for adoption readiness, not just awareness
Own internal readiness materials including messaging guides, FAQs, sales content, and release summaries
Partner with client marketing to develop webinar topics and content themes tied to product capabilities, regulatory trends, and customer challenges – with the goal of upsell/cross-sell and retention
Contribute to and support thought leadership content, including blogs, presentations, and campaign narratives
Partner with Client Marketing teams to bring product stories into broader marketing initiatives
Support the creation of client case studies, helping translate outcomes and success stories into compelling narratives
Conduct ongoing competitive research and analysis to inform positioning and enablement
Monitor market trends, regulatory developments, and competitor messaging
Synthesize insights into actionable recommendations for Product, Sales, and Marketing teams
Support the expansion of user groups, workshops, and ComplyConnect technology sessions
Partner with CX and Services teams to deliver educational experiences that drive deeper product usage
Contribute product perspectives to customer-facing programs and events
Qualification
Required
3–5 years of experience in product marketing, go-to-market, or customer marketing within B2B SaaS
Proven experience partnering with Product Management to shape positioning, launches, and market strategy
Strong understanding of adoption, retention, and expansion motions, ideally in complex or regulated environments
Experience creating sales enablement assets including demos, scripts, solution sheets, and presentations
Ability to translate technical product concepts into clear, customer-centric narratives
Strong research and analytical skills with the ability to synthesize insights into action
Excellent written and verbal communication skills
Comfortable operating in a fast-paced, cross-functional environment
Company
Comply
COMPLY provides and offers resources and consultation services on technical and professional skills for the compliance industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Stanton
Chief Executive Officer
Deepak Kaimal
Chief Technology Officer
Recent News
2025-08-21
Company data provided by crunchbase