Waybetter Marketing · 11 hours ago
CRM Specialist
Columbia, MD
Full-time
Hybrid
Senior Level
5+ years expWaybetter Marketing is a marketing agency based in Columbia, Maryland, seeking a CRM Specialist to join their team. The role involves enhancing CRM capabilities for colleges and universities to improve student recruitment and operational workflows.
AdvertisingCRMMarketing
Responsibilities
Partnering with colleges and universities to enhance their CRM capabilities, improving student recruitment and operational workflows
Serving as the lead architect, engineer, and builder on CRM enhancement projects, guiding everything from concept to completion
Collaborating with colleagues and external partners to coordinate project timelines and deliverables, ensuring seamless communication and on-time completion
Conducting thorough quality testing of all projects before final delivery to ensure flawless execution
Configuring and strategizing data infrastructure
Configuring student-facing portal (web) pages
Designing and optimizing forms
Managing event configurations and strategies
Configuring applications, reader bins, workflows, and strategies
Overseeing CRM integrations and their configurations
Crafting reporting structures and strategies
Building and automating email workflows
Implementing dynamic content strategies
Qualification
Required
5+ years of experience
Extensive experience with CRM tools such as Slate, Klaviyo, Marketo, or others
Ability to be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays
Experience with marketing automation tools like Slate (higher ed), Klaviyo, Marketo, Salesforce, Eloqua, or similar
Technically skilled and eager to develop technical expertise further
Thrive under deadlines and consistently deliver top-tier results
Detail-oriented with a relentless focus on execution and quality
Excel at communicating complex ideas clearly and effectively to both technical and non-technical audiences
Motivated, competitive, and driven by results, with a positive attitude
Benefits
Competitive salary + bonus
Health insurance
401(k) with a guaranteed 3% profit sharing
15 days PTO plus numerous company holidays
Paid parental leave
Pre-set work-from-home days
Professional development stipend
Free snacks
Company
Waybetter Marketing
Waybetter Marketing focuses on campaign management, CRM audits, digital advertising and slate portal solutions for colleges & universities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rich Whipkey
President and Founder
Company data provided by crunchbase