EDUCAUSE · 18 hours ago
Digital Marketing Specialist
United States
Full-time
Remote
Mid Level
$60K/yr - $70K/yr
3+ years expEDUCAUSE is a leading organization focused on advancing higher education through technology. The Digital Marketing Specialist will develop and execute comprehensive digital marketing campaigns to enhance brand presence and drive engagement across various online channels.
Non Profit
Responsibilities
Develop and execute comprehensive digital marketing campaigns across various platforms including SEO/SEM, AI/AEO, email, social media, website, and digital advertising for a variety of products and services, including the EDUCAUSE Career Center, conferences and events, and EDUCAUSE membership
Drive modern SEO excellence to improve organic search rankings, increase website traffic, and enhance overall online visibility
Help lead AI/AEO-driven marketing strategies to enhance brand visibility in AI-powered platforms and adapt to the rise of zero-click searches (with managerial direction)
Create and maintain engaging content for diverse digital channels, such as videos, social media updates, and email communications, ensuring alignment with brand voice and messaging
Develop and maintain automated email campaigns to drive engagement, leads, and conversions
Launch and optimize online advertisements through platforms like Feathr and Google Ads to increase brand awareness and drive conversions
Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics) to track KPIs and ROI, providing actionable insights for optimization
Monitor, analyze, and report metrics on corporate sponsor, partner, and other third-party packages and benefits
Independently collaborate with cross-functional teams, including designers, writers, and web and content developers, to create landing pages, optimize user experience, and ensure cohesive marketing efforts
Stay up-to-date with the latest digital marketing trends, technologies, and best practices, proactively recommending new strategies and tactics
Represent EDUCAUSE in a professional manner at all times; engages with co-workers, volunteers, and members in a civil, caring, respectful way. Supports the professional development of others in their work to advance the mission and vision of EDUCAUSE
Participate in EDUCAUSE events and activities as needed. Travel may be required to support EDUCAUSE conferences/events, research team operations, and external events relevant to the position
Act as a departmental liaison with employees, members, volunteers, and volunteer groups
Support members in a manner that facilitates their growth, engagement, and enhances their EDUCAUSE experience
As a frontline user of EDUCAUSE systems and data services, complies with data quality standards; adhere to data governance policies, procedures, and processes for ensuring data integrity
Qualification
Required
Bachelor's degree in marketing, communications, or related field required
3–5 years digital marketing experience with a thorough understanding of SEO/SEM and/or AI/AEO required
Preferred
Association membership and online and face-to-face conference/event marketing experience preferred
Excellent interpersonal, analytical, data interpretation, leadership, communication, organizational, and strategic thinking skills preferred
Exceptional audience management and segmentation skills preferred
Google Analytics and/or SEO certification preferred
Benefits
Medical, Dental, and Vision
2-for-1 employer match to your 403(b) retirement plan; up to 10% of your base salary
Employer-paid Life and AD&D, Short‐Term Disability, and Long‐Term Disability
15 days of vacation and 6 days of personal time annually
9 paid holidays
One week of paid time off when offices are closed between Christmas and New Year’s Day
36-hour work week (without any reduction in pay) amounting to 26 additional days of paid time off each year
Employee Assistance Program (EAP)
Emergency Travel Assistance
Professional development assistance
Monthly connectivity reimbursement
Company
EDUCAUSE
Educause is a non-profit association committed to the advancement of higher education in the IT industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John O'Brien
President and CEO
Leah Lang
Director, Corporate Engagement
Recent News
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