Health-E Commerce · 10 hours ago
Manager of Lifecycle Marketing
United States
Full-time
Remote
Mid Level
$90K/yr - $130K/yr
4+ years expHealth E-commerce is seeking a Manager of Lifecycle Marketing to join our Growth Marketing team. This role focuses on optimizing CRM and retention programs while supporting the launch of a new white-labeled telehealth platform.
E-CommerceHealth CareWellness
Responsibilities
Create differentiated customer journeys that build upon our industry-best customer retention
Serve as a key strategic voice as we expand our white-labeled telehealth business, working on GTM launches of new products and services
Develop best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels; help drive day-to-day execution while developing longer term strategies
Stay informed on market trends within healthcare benefits and telehealth as well as retention and CRM best practices
Employ test-and-learn experimentation (A/B testing, hold-outs) to identify and forecast incrementality and develop key insights about our customers
Work with the Data team on everything from regular reports and dashboards to developing and creating customer churn models for a data-first approach to retention
Collaborate with Legal and Compliance teams on customer-first compliant healthcare and telehealth messaging
Partner with the Growth team to support customer acquisition, onboarding, and activation strategies that maximize customer acquisition cost along with downstream retention
Work with Brand to ensure lifecycle communications reflect a cohesive content strategy and consistent brand voice
Work with the Finance teams to project overall business impact of new retention strategies
Qualification
Required
Minimum of 4+ years of experience in Retention, CRM, Loyalty, or other related functions
Previous experience managing a CRM program for a subscription-based business
Deep experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools
Previous experience launching customer retention models and understanding macro level strategies to drive customer retention
Experience managing loyalty and referral programs for subscription services that drive meaningful impact
Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics
Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms
Ability to thrive in a fast-paced ambiguous environment
Customer-first mindset and dedication to delivering a best-in-class experience
Genuine curiosity about healthcare, telehealth and healthcare benefits
Preferred
Familiarity with HTML is a plus, but not required
Benefits
Discretionary Annual Bonus Eligibility: Up to 15%
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Professional development including certification support & leadership coaching
Mental Health resources
100% remote within the United States
Company
Health-E Commerce
Health-E Commerce is a family of brands that serve the 60+ million consumers with pre-tax health and wellness accounts.
51-200 employees
H1B Sponsorship
Health-E Commerce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
2020 (3)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Beecken Petty O'Keefe & Company
2024-06-18Acquired
2019-02-15Private Equity
2013-01-01Series Unknown
Leadership Team
Preston Farrington
Chief Executive Officer
Zack Peckham
Chief Financial Officer
Recent News
2026-01-13
Company data provided by crunchbase