Takeda · 4 hours ago
Associate Director, Consumer Marketing
Boston, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
$154K/yr - $241K/yr
5+ years expTakeda Pharmaceuticals is a leading company in the pharmaceutical industry focused on transforming patient care. They are seeking an Associate Director of Consumer Marketing to lead the development and execution of consumer marketing strategies for a new product launch, which includes creating patient-centric campaigns and collaborating with various teams to ensure effective messaging across channels.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels
Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.)
Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives
Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels
Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers
Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels
Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives
Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives
Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics
Qualification
Required
Minimum BS/BA degree with MS/MBA preferred
5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry
Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies
Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience
Experience leading cross-functional and agency teams
Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization
Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities
Preferred
MBA
Pharma and/or consumer packaged goods industry experience
Commercial pharma experience in Psoriasis or Dermatology space, including an in-depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends
New product launch experience
Benefits
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
10001+ employees
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Christophe Weber
President and CEO
Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
Recent News
CorD Magazine
2026-02-03
EIN Presswire
2026-02-02
2026-01-25
Company data provided by crunchbase