Modern.ai · 10 hours ago
Director, Paid Social
Miami, FL
Full-time
Hybrid
Mid, Senior Level
5+ years expModern.ai is a performance-driven growth partner focused on helping brands succeed in the evolving landscape of commerce. The Director, Paid Social will set the vision for paid media, oversee a high-performing team, and ensure clients achieve growth through effective paid social strategies.
AdvertisingDigital MarketingFinancial ServicesMarketing
Responsibilities
Own the paid social vision across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels. Align channel strategy to client revenue targets, contribution margins, and broader growth objectives
Build, mentor, and retain a best-in-class paid media team. Create a culture centered on accountability, curiosity, and continuous improvement while establishing clear performance standards
Set the gold standard for account structure, testing methodology, creative iteration, and optimization. Ensure campaigns are built for scale, not short-term spikes
Drive forecasting, budget allocation, pacing, and efficiency across the client portfolio. Maintain a sharp focus on CAC, MER, incrementality, and contribution profit — not vanity metrics
Partner closely with creative, affiliate, lifecycle, and analytics teams to ensure paid social operates as part of a cohesive growth engine rather than a siloed channel
Stay ahead of platform shifts, AI-driven tooling, and evolving consumer behavior. Introduce new frameworks, automation opportunities, and testing strategies that compound performance over time
Serve as a senior strategic advisor to key clients. Lead executive-level conversations, present performance insights, and guide long-term growth planning with confidence and clarity
Establish processes that support speed without sacrificing accuracy. Implement rigorous QA, reporting standards, and workflow structures that enable the agency to scale
Qualification
Required
5+ years in paid social, with 2+ years in a senior leadership role, ideally within a high-growth agency environment
Experience working with high-growth DTC brands, with a strong understanding of ecommerce economics, conversion dynamics, merchandising strategy, and full-funnel customer acquisition
Proven experience managing large budgets and multi-platform programs that drive measurable revenue impact
Deep platform expertise across Meta and TikTok, with strong familiarity in emerging and performance-oriented channels
Strong command of forecasting, attribution, and modern ecommerce metrics
Demonstrated ability to translate creative strategy into performance outcomes
Exceptional communication skills with experience leading executive-level client relationships
Experience building and developing high-performing teams
Highly operational with a bias toward action and accountability
Comfortable operating in fast-paced environments where priorities evolve quickly
Benefits
Unlimited PTO
Health insurance
Professional development reimbursement
Wellness reimbursement
Opportunity to grow with an amazing team!
Company
Modern.ai
The Data Platform That Will Grow Your Business. Get the insights you need to create winning strategies.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$9.3M2024-06-20Series Unknown· $0.2M
2022-07-20Series Unknown· $9.1M
Leadership Team
Jordan Dufner
Chief Strategy Officer
Recent News
2023-09-20
SEC
2022-08-31
SEC
2022-07-26
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