Fairmont Copley Plaza Boston · 13 hours ago
Director of Public Relations
Boston, MA
Full-time
Onsite
Lead/Staff, Director/Executive
$74K/yr - $106K/yr
5+ years expFairmont Copley Plaza Boston is a part of Accor, a global leader in hospitality. The Director of Public Relations is responsible for shaping and elevating the hotel's public image through strategic storytelling and media relations while ensuring consistent messaging that aligns with the hotel's values and objectives.
Hospitality
Hiring Manager
Christine Catanella
Responsibilities
Develop and execute an integrated PR and communications strategy that supports brand awareness, revenue goals, and market positioning
Ensure all external messaging reflects the hotel’s voice, brand standards, and guest experience
Collaborate closely with Sales, Marketing, Operations, and Executive Leadership to align messaging and initiatives
Serve as the primary media contact for local, national, and international press
Build and maintain strong relationships with journalists, editors, influencers, and tastemakers
Pitch proactive story ideas tied to hotel offerings, culinary concepts, events, renovations, leadership, and destination relevance
Coordinate media visits, familiarization trips, interviews, and photo shoots
Oversee creation of press releases, media kits, fact sheets, brand narratives, and executive bios
Guide storytelling across earned, owned, and shared channels in collaboration with Marketing and Digital teams
Identify seasonal, cultural, and experiential opportunities to create newsworthy moments
Develop and manage influencer collaborations aligned with brand values and target audiences
Identify and execute strategic partnerships with luxury brands, cultural institutions, and community organizations
Ensure all partnerships drive authentic brand exposure and measurable impact
Monitor brand sentiment across media and digital platforms
Lead crisis communications planning and response in collaboration with Executive Leadership
Act as a calm, strategic communicator during sensitive or high-visibility situations
Serve as an ambassador for the hotel within the local community and hospitality ecosystem
Build relationships with tourism boards, chambers of commerce, cultural organizations, and key stakeholders
Support destination storytelling and positioning initiatives
Track PR performance metrics including media impressions, share of voice, sentiment, and ROI
Provide regular reporting and insights to leadership
Adjust strategies based on results and market trends
Qualification
Required
Sales experience in hospitality
Experience with Sales reporting
Strong Luxury hospitality experience (5+ years)
Branding and experiential marketing
Benefits
Employee Benefit card offering discounted rates in Accor worldwide.
Learning programs through our Academies.
Ability to make a difference through our Corporate Social Responsibility activities like Planet 21.
Company
Fairmont Copley Plaza Boston
Fairmont Copley Plaza, known as the Grande Dame of Boston, has been a symbol of the city's rich history and elegance since its gala opening in 1912.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase