StockX · 20 hours ago
Category Manager - Sneakers
Detroit, MI
Full-time
Onsite
Mid, Senior Level
$120K/yr - $130K/yr
5+ years expStockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. The Sneakers Category Manager will be responsible for driving sneaker category growth through strategic ownership and hands-on execution, while serving as the internal and external authority on sneaker culture and market dynamics.
E-CommerceE-Commerce PlatformsMarketplaceNon-Fungible Token (NFT)SalesShoes
Responsibilities
Define and execute the growth strategy for sneakers within the platform
Own category-level performance across supply, engagement, and revenue
Establish quarterly goals, leading indicators, and operating rhythms
Maintain deep, current knowledge of sneaker culture, including: Key sellers, creators, collectors, and resellers, Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.), Drops, releases, brand dynamics, and cultural moments, Pricing dynamics, liquidity, and resale economics
Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
Personally recruit and onboard flagship sellers who set the tone for the platform
Develop seller strategies that balance credibility, storytelling, and commerce
Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
Partner with Category Marketing to design culturally authentic activations
Experiment with new approaches and iterate quickly based on performance and feedback
Work closely with Account & Partnerships Managers to scale seller acquisition and support
Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
Provide clear, actionable insights from the market to influence roadmap prioritization
Document learnings, frameworks, and best practices that can be reused across future categories
Help define what “great” looks like for category ownership at StockX
Support hiring and onboarding as the sneaker category team grows
Qualification
Required
Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you're already plugged into the ecosystem
5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
Strong relationship builder with credibility among sellers, creators, and community members
Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
Entrepreneurial, scrappy, and energized by building something from the ground up
Preferred
Existing network of sneaker resellers, store owners, creators, or influencers
Experience buying and selling sneakers or operating within resale marketplaces
Familiarity with content-driven commerce, creator platforms, or enthusiast communities
Experience working cross-functionally with product and engineering teams
Benefits
Medical
Dental
Equity
Discretionary bonuses
Company
StockX
StockX is an online marketplace to buy and sell limited edition and high demand sneakers.
1001-5000 employees
H1B Sponsorship
StockX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (7)
2023 (4)
2022 (17)
2021 (24)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$690MKey Investors
Altimeter CapitalAltimeter Capital,Dragoneer Investment GroupTiger Global Management
2021-04-08Series E· $60M
2021-04-08Secondary Market· $195M
2020-12-16Series E· $275M
Leadership Team
Chris Kaufman
Co-Founder
Damien Hooper-Campbell
Chief Impact Officer
Recent News
DBusiness Magazine
2025-12-04
2025-12-02
Company data provided by crunchbase