BrandsMart USA · 10 hours ago
Manager, Lifecycle & CRM Marketing
Miami, FL
Full-time
Onsite
Mid Level
3+ years expBrandsMart USA is a leading Consumer Electronics and Appliance Retailer in the Southeast. The Lifecycle Marketing Manager will own the email and SMS lifecycle strategy, focusing on campaign execution, automated customer journeys, and triggered communications to drive revenue and customer engagement.
Consumer ElectronicsConsumer GoodsFurnitureRetail
Responsibilities
Own the end-to-end email and SMS lifecycle roadmap, including campaign calendars, triggered programs, and automated journeys
Analyze and report on lifecycle performance, including revenue contribution, engagement, conversion, and incremental lift
Develop and execute a structured testing roadmap (A/B and multivariate) across campaigns and automated journeys
Partner with multiple agencies to ensure creative, data, and link files are delivered and on track for deployment
Hands-on experience building and managing automated journeys within an ESP/CDP (e.g., Zeta, Salesforce, Braze, Iterable, Klaviyo)
Ability to translate data feeds, events, and customer attributes into scalable lifecycle automation
QA all emails/sms for creative, link and data accuracy
Develop and evolve advanced segmentation strategies based on customer behavior, lifecycle stage, and purchase history
Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA
Conduct periodic audits to verify the integrity of email data and identify improvement areas
Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management
Qualification
Required
BS/BA degree in related field of study
Between 3-5 years of experience
Working knowledge of HTML/CSS for email QA and light troubleshooting (not design-focused)
Strong written, verbal, and communication skills a must
Worked closely with an email program tracking email schedules and success metrics
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Operates effectively in a fast-paced, deadline-driven environment
Strong understanding of lifecycle marketing concepts, including triggers, states, and customer journey orchestration
Comfortable working with data, segmentation logic, and automation rules
Preferred
Experience in an agency and/or corporate marketing environment
Email and sms experience
Experience with ZETA platform
Retail experience a plus
Benefits
Employee assistance program
Employee purchase program with exclusive discounts
Physical and financial well-being programs
401(k) plan with contribution matching
Paid time off, including vacation days, sick days, and holidays
Life and disability insurance
Medical, dental and vision insurance
Pay on Demand
Company
BrandsMart USA
BrandsMart USA is a retailer that offers appliances, furniture, and consumer electronics.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-02-23Acquired
Leadership Team
Vincent Visco
CIO / Sr. Vice President
Recent News
2025-08-25
Android Authority
2024-11-07
Company data provided by crunchbase