Unilever · 10 hours ago
UFS NAM ABM & Lead Management Supervisor
United States
Full-time
Remote
Senior Level
5+ years expUnilever is a global leader in consumer goods, and they are seeking a UFS NAM ABM & Lead Management Supervisor to lead the strategy and performance governance for Account-Based Management and Lead Management across U.S. food service operators. The role involves designing plays, handoffs, and measurement processes while collaborating closely with Sales, Marketing, and Data/Tech teams.
ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene
Responsibilities
Define ICP, account scoring& tiers (leveraging multiple 1st, 2nd and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD)
Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap
Collaborate with marketing& CD team, run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS)
Test hypotheses quickly, validate with data, and scale what works
Build a backlog of high-impact experiments to accelerate acquisition and qualification
Build playbooks for each segment: triggers, offers (samples/pilots), content direction, and sales SLAs
Own lead routing & handoff design, event workflows and conversion feedback loop
Working with marketing, CD and tech team to deploy the automation journey through Marketo and CRM
Incorporate with the AI Transformation agenda, to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators
Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion). Build dashboards tracking and monitoring the funnel impact
Present insights to CD, Marketing, and Leadership; run quarterly business reviews (QBRs)
Qualification
Required
5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo); hands-on enough to test/QA, while partnering with data/tech for implementation
Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations
Food-service/CPG B2B context (Sysco, US Foods, Restaurant Depot/Instacart, Amazon) is a plus; familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR)
Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration
Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics
Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics
Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks
Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners
Highly autonomous, entrepreneurial, and execution-oriented
Benefits
Top Notch Employee Health & Well Being Benefits
World Class Career Development Programs
Company
Unilever
Unilever produces and supplies food, home care, beauty, and personal care products for daily consumer use.
10001+ employees
H1B Sponsorship
Unilever has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$20.9MKey Investors
US Department of Energy
2024-03-25Grant· $20.9M
1939-08-11IPO
Leadership Team
Fernando Fernandez
Chief Executive Officer
Sarah Mansfield
VP Global Media
Recent News
Marketing Dive
2026-02-03
Company data provided by crunchbase