The Cigna Group · 12 hours ago
Marketing Advisor
United States
Contract
Remote
Senior Level
$50/hr - $57/hr
5+ years expThe Cigna Group is a leading healthcare company, and they are seeking a Marketing Advisor to enhance their campaign strategies. This role involves utilizing marketing knowledge and customer data to create, target, and launch effective communications, while also engaging in strategy and lifecycle marketing discussions.
CommercialHealth CareHospitalInsuranceMedical
No H1B
Responsibilities
This dynamic role is central to the success of Cigna Healthcare’s campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers
You should have the ability to wear multiple hats and work with many different types of teams and individuals – this role is not your typical 'follow steps A-Z' to execute a campaign, although you need to be able to execute flawlessly using multiple tools
You’ll be empowered to own more than just the campaign delivery, but be involved in strategy, lifecycle marketing, brand discussions, etc
You must have the aptitude and desire to expand your skillset and you’ll be given the opportunity to lean into different areas of interest with extra focus on topics that excite you
In this role, it will be important to communicate effectively and think critically about the work being d this the best way to do this? are we targeting the right customers? How can we make this campaign better?
Marketing and insight should drive all decisions and be the backbone for the purpose of campaigns and you’ll be empowered to help inform on how we should be running our campaigns
The chance to be involved in a high priority Center of Excellence within The Cigna Group's marketing organization working in a fast paced, fun, and collaborative environment
Opportunities to learn various marketing technologies and tools, including data platform, project management software, email solutions, etc
Be influential in this position – you will be encouraged to get creative and understand the purpose of what the requestor is trying to achieve and helping them apply best practices and learnings from other campaigns
Regular 1:1 sessions with your manager and opportunities for more senior skip level meetings
Opportunity for future consideration for full time roles and positions on the extended team
Qualification
Required
Minimum 5-7+ years of customer direct marketing experience with an emphasis on campaign development and management experience
We value people with some SQL experience, familiarity with different data platforms and data structures as they enable use of our CDP platform to design and implement campaigns that meet the business need
A fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers
You have a love for accuracy and attention to detail – understanding our customer's preferences and privacy are necessary to ensure our communications reflect those needs
You're a rock star when it comes to strong communication skills, and you understand the importance of internal customer service. These talents are vital to growing relationships with our stakeholders and working as partners to achieve a successful outcome
You should possess strong project management skills to guide the campaign implementation, working in a project management tool, and be comfortable sharing best practices and common procedures with fellow campaign advisors on the team
You should love collaborating and working together with teammates and business partners to brainstorm creatively and come up with effective solutions
Communicate requirements to IT in laymans terms while also managing expectations, timelines, risks, with business partners. Being a liaison and expert relationship manager between different moving parts of the project
Utilize a Proactive approach – you will be expected to initiate tasks on your own with minimal guidance, giving you the freedom to manage your work in a fast paced, changeable environment with shifting priorities at times
Direct Marketing Experience
communicate effectively
manage time and multiple projects appropriately
Bachelor's Degree highly preferred, with a preferred focus of Marketing, Business or Computer Science
Would need exemplary experience + HS/GED degree to be considered
5+ years of customer campaign implementation experience
Direct Marketing Experience Greatly Preferred
Preferred
Healthcare experience is a plus, but not required
Experience with an assortment of direct marketing platforms are a plus (such as RedPoint, Teradata, SalesForce, etc)
Benefits
Medical
Dental
Vision
401K
Company
The Cigna Group
The Cigna Group is a healthcare firm that focuses on providing hospital services and innovative solutions for better health.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
David Cordani
Chairman and Chief Executive Officer
Michele Berg
CEO Communications
Recent News
2026-01-25
2026-01-06
Company data provided by crunchbase