Vanguard · 8 hours ago
Technical Product Manager - SFMC
Charlotte, NC
Full-time
Hybrid
Senior Level
5+ years expVanguard is a company focused on the long-term financial wellbeing of its clients. They are seeking a Senior Technical Product Manager to lead the strategy, roadmap, and delivery of solutions built on Salesforce Marketing Cloud (SFMC), ensuring integration with enterprise systems and delivering personalized customer experiences.
FinanceFinancial Services
No H1B
Responsibilities
Define and own the product vision for SFMC-based solutions aligned with organizational goals
Develop and maintain a multi-year roadmap for SFMC platform enhancements and integrations
Oversee SFMC configuration and integration with Adobe Experience Cloud, AWS, and other enterprise systems
Drive implementation of advanced features such as Journey Builder, Automation Studio, and Audience Builder for personalized campaigns
Lead end-to-end delivery of SFMC initiatives, ensuring adherence to timelines, quality standards, and business objectives
Collaborate with engineering teams to manage technical dependencies and ensure platform scalability and performance
Partner with marketing, IT, and business stakeholders to translate requirements into actionable technical solutions
Communicate product updates, risks, and progress to senior leadership and cross-functional teams
Enable advanced segmentation and personalization using SFMC tools, AMPscript, and SQL
Ensure compliance with data privacy and security standards across all marketing workflows
Monitor platform health, optimize performance, and implement proactive measures for stability
Identify opportunities for automation and continuous improvement in campaign execution
Qualification
Required
5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
Strong knowledge of AMPscript, SSJS, and SQL for dynamic content and data manipulation
Experience integrating SFMC with Adobe Real-Time CDP, AEM and other MarTech platforms
Familiarity with compliance frameworks and security best practices
Proven ability to define product strategy, manage backlogs, and prioritize features in Agile environments
Strong understanding of digital marketing principles, customer journey orchestration, and omnichannel engagement
Excellent stakeholder management and collaboration skills across technical and non-technical teams
Ability to present complex technical concepts in clear, business-friendly language
Strategic thinker with strong analytical and problem-solving abilities
Customer-centric mindset with a focus on delivering measurable business outcomes
Adaptability to thrive in fast-paced, evolving environments
Bachelor's or master's degree in computer science, Information Systems, or related field
SFMC certifications (Email Specialist, Developer, Consultant), AWS Certification
Company
Vanguard
Check is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services.
Founded in 1975Kelayres, Pennsylvania, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ic@3401
2017-03-31Non Equity Assistance
Leadership Team
Salim Ramji
Chief Executive Officer
Andrew Maack
Principal, Head of US Equity Index Portfolio Management
Recent News
2026-01-20
2025-09-05
2025-03-15
Company data provided by crunchbase