CRH · 13 hours ago
Digital Marketing Specialist
New York, NY
Full-time
Hybrid
Mid Level
$90K/yr - $105K/yr
3+ years expCRH is a leading global diversified building materials group, employing over 75,800 people at more than 3,160 locations in 29 countries. The Digital Marketing Specialist will manage and grow CRH’s online presence, focusing on social media marketing and website content management to support the Group’s digital communications objectives.
Building MaterialConstructionManufacturing
Responsibilities
Creative design for social media and related marketing campaigns
Develop and execute social media strategies across platforms
Manage content calendars using social media management tools
Curate, schedule, and publish engaging content aligned with brand voice and campaign goals
Monitor engagement and foster community growth
Track performance metrics and optimize content based on analytics
Update website content regularly (news, project updates, team profiles, etc.)
Ensure website functionality, accuracy and SEO best practices
Collaborate with developers or external agencies for technical fixes or enhancements
Monitor site analytics and user behavior to inform improvements
Use tools like Google Analytics, Meta Insights and others to track performance
Prepare monthly reports on KPIs and suggest data-driven improvements
Stay updated on SEO, algorithm developments and digital marketing trends
Qualification
Required
3+ years' experience working with websites and social media platforms
Bachelors Degree in Marketing, Digital Marketing, Communications, or related course work or equivalent experience
Comfortable working to time-sensitive deadlines
Strong analytical skills
Excellent written and verbal communication skills
Ability to work across multiple projects to a high level of detail
Experience working with a CMS, preferably for a large corporate
Experience working on campaigns with a focus on Digital
Proficiency in design and using design tools, preferably the Adobe suite
Prior professional experience in social media and content curation
Experience crafting engaging social copy that generates reactions
Experience with email systems and email marketing
Experience implementing paid social campaigns
Experience using social media management tools – publishing, scheduling, analytics, social listening
Experience using Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Semrush a plus
Travel up to 25% to attend meetings, events, and other engagements
Preferred
Photography or videography skills a plus
Benefits
10% target bonus opportunity
401(k) plan / group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays
Comprehensive medical, dental and disability benefits programs
Health and wellness programs
Company
CRH
CRH manufactures and distributes building materials and products for construction projects. It is a sub-organization of CRH Ventures.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-07-21IPO
Leadership Team
Alan Connolly
Director of Strategic Finance
Bob Feury
EVP
Recent News
Irish Times
2026-01-23
2026-01-20
MarketScreener
2026-01-07
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