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Papa Johns · 1 day ago

Loyalty Program Manager

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

Papa John's is a leading player in the QSR industry, and they are seeking a Loyalty Program Manager to execute and optimize their loyalty program, Papa Rewards. This role involves shaping loyalty marketing activations, aligning initiatives with business objectives, and driving customer engagement and lifetime value.

Restaurants

Responsibilities

Help inform the loyalty strategy aligned with business goals and customer needs

Lead the end-to-end operations, execution, and optimization of the Papa Rewards program

Manage the loyalty roadmap, including new features, reward structures, promotions, and member engagement initiatives

Design and implement innovative loyalty program features and benefits to drive membership growth and brand awareness

Oversee the day-to-day operations of the loyalty program across all channels, including enrollment, onboarding, reward accrual and redemption, customer experience, and customer support

Collaborate with marketing, operations, and technology teams to ensure seamless integration of the loyalty program with other systems and channels

Partner with Product & Technology to enhance loyalty functionality across web, app, and in‑store experiences

Analyze customer behavior, segmentation, and performance metrics to identify opportunities that increase enrollment, activation, and retention

Analyze loyalty program performance metrics and report insights regularly to colleagues and senior leadership

Monitor industry trends and best practices in loyalty marketing and implement innovative strategies to improve the loyalty program experience

Collaborate with Brand, CRM, and Media teams to create compelling loyalty campaigns that drive incremental visits and order value

Integrate and actively manage loyalty events calendar in partnership with Integrated & Brand Marketing Teams

Develop and maintain loyalty policies and procedures to ensure compliance with legal regulations and ethical standards

Advocate for the voice of the customer, ensuring the loyalty experience is intuitive, rewarding, and aligned with brand values

Work closely with Operations and Franchise partners to ensure program clarity, adoption, and execution across all restaurants

Advocate for the voice of the customer, ensuring the loyalty experience is intuitive, rewarding, and aligned with brand values

Qualification

Customer loyalty principlesLoyalty program designData analysisMarketing collaborationProgram optimizationCustomer experienceCompliance knowledgeTeam collaboration

Required

Excellent understanding of customer loyalty principles, program design, and implementation

Ability to align loyalty initiatives with business objectives

Drive measurably improved outcomes in membership growth and average frequency of purchase