Univision · 23 hours ago
Senior Director, Scripted Strategy
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expUnivision Communications Inc is a leader in content storytelling for the U.S. Hispanic markets. They are seeking a Senior Director of Scripted Strategy to evaluate scripted projects, leverage audience insights, and collaborate with various teams to optimize scripted content development and business strategies.
BroadcastingCommunitiesDigital MediaMedia and EntertainmentNewsPublishingSocial NewsTV Production
Responsibilities
Evaluate and assess the dramatic performance and creative attributes of scripted projects, ensuring alignment with audience interests, brand positioning, and strategic priorities across Mexico and U.S. Hispanic markets
Leverage audience insights and research findings from both territories to make inform evaluations and recommendations
Deliver clear, objective, and actionable dramatic analyses in accordance with the overall scripted content development strategy and established creative parameters
Analyze key components of fictional content storytelling and transform them into strategic information for departments seeking to leverage content opportunities and drive business revenue
Interpret and translate research insights provided by the Research team into actionable creative and narrative development elements that strengthen story arcs and audience engagement
Monitor and analyze the competitive landscape on an ongoing basis to identify trends, opportunities, and potential areas for differentiation within the scripted content space
Collaborate closely with the Mexico Development team and Global Marketing to support the design and positioning of launch campaigns for scripted properties, ensuring strategic alignment and creative consistency
Partner cross-functionally with other Network divisions to share relevant narrative and creative insights that can inform broader business strategies and initiatives across all platforms
Qualification
Required
Bachelor's degree in communications, literature or TV and Film
10+ years of experience in content storytelling and scripted content development for both Mexico and the US Hispanic market, with a deep understanding of these audiences and a strong grasp of global content trends
Proficient knowledge of dramatic writing, including technical language, narrative structure, and theoretical principles – with an emphasis on telenovela and serialized melodrama formats designed for family-oriented, cross-platform audiences
Experience evaluating scripted projects of both short and long formats, including synopses, storylines, series bibles, character arcs, and scripts
Strong experience with audience insights research and metrics specific to Mexico and US Hispanic audiences
Demonstrated expertise in content commercialization and sales collaboration, partnering closely with revenue teams to provide strategic storytelling insights and tools that help position content offerings, strengthen client pitches, and showcase the value and brand impact of the product
Proven experience presenting to executive leadership and fostering strong cross-departmental relationships
Fully Bilingual English/Spanish with excellent verbal and written communication skills
Ability to forge relationships with creative teams – writers, producers, directors and work collaboratively throughout the organization
Company
Univision
As the #1 network among U.S.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.83B2024-05-23Debt Financing· $1B
2023-12-04Debt Financing· $700M
2021-04-01Acquired
Leadership Team
Timothee Deschamps
Manager, Sports Partners Solutions
Recent News
2025-11-15
2025-11-03
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