Generac · 7 hours ago
Director of Strategic Pricing and Value Realization
Pewaukee, WI
Full-time
Onsite
Director/Executive
10+ years expGenerac is a leading energy technology company committed to powering a smarter world. The Director of Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies to ensure long-term market expansion and enable profitable growth.
Electrical DistributionElectronicsEnergyManufacturing
Hiring Manager
Nikole (McLain) Taczala, CIR, ACIR-CDR
Responsibilities
Defines and executes Generac’s pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creation
Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities
Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strategies
Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks
Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses
Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs
Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy
Guides the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions
Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution
Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization
Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial reporting
Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability
Develops scalable processes, systems, and tools to institutionalize pricing excellence
Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management
Qualification
Required
Bachelor's degree in business, finance, marketing, economics, or related field
10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries
Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence
Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics
Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms
Proven ability to influence executive leaders and drive organizational alignment around pricing strategies
Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making
Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels
Preferred
MBA or Advanced degree in economics, finance, data science, or related field
Certified Pricing Professional (CPP)
15 or more years of progressive pricing experience in CPG, industrial, manufacturing or technology industries
Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensemble ML methods
Knowledge of SaaS and subscription pricing frameworks
Familiarity with Lean/Six Sigma methodologies
Active membership in Professional Pricing Society or relevant external professional group
Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving transformation
Company
Generac
Generac is the total energy solutions company powering a smarter world.
5001-10000 employees
H1B Sponsorship
Generac has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (17)
2023 (14)
2022 (17)
2021 (7)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$300MKey Investors
GRIP ProgramUS Department of Energy
2024-10-21Grant· $50M
2024-07-17Grant· $200M
2023-10-27Grant· $50M
Leadership Team
Aaron Jagdfeld
President & CEO
Anne Hoskins
SVP Policy and Market Development-- Energy Technology
Recent News
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