Tubi · 7 hours ago
Director, CRM & Product Marketing
Los Angeles, CA (Hybrid)
Full-time
Hybrid
Director/Executive
$162K/yr - $232K/yr
8+ years expTubi is a free streaming service that entertains over 100 million monthly active users. As the Director of CRM and Product Marketing, you will define the product strategy to enhance viewer engagement and retention through effective marketing campaigns and cross-functional collaboration.
AdvertisingDigital EntertainmentFilmMedia and Entertainment
Responsibilities
Define and own the end-to-end GTM strategy for new features, platform innovations, and viewer experiences, from roadmap consultation through reveal
Create compelling positioning and messaging that translates complex technical benefits into emotional and rational value propositions for fans
Collaborate with Product, Marketing, Content, Growth, and Data teams to target adoption, engagement, and scale opportunities across the platform
Manage launch calendars, align cross-functional stakeholders, and lead detailed post-launch performance reviews and learnings
Build, own, and execute retention and lifecycle marketing strategies designed to boost view time, increase repeat sessions, and foster viewer loyalty
Partner with Data Science and UX teams to design and deploy segmented campaigns (Email, Push, In-App) that speak directly and personally to different audience cohorts
Utilize behavioral data and content insights to architect sophisticated viewer journeys: win-back, deeper engagement, interest re-ignition, and fandom building
Lead test-and-learn initiatives across messaging, cadence, creative, and channel mix, optimizing aggressively for retention rate, churn reduction, and session frequency
Collaborate with Product and UX to enhance the post-view experience and establish product hooks that keep viewers looped in across content verticals
Partner directly with senior leaders across Executive, Brand, Product, Growth, and Content teams to ensure unity of vision and execution
Build, mentor, and lead a nimble, high-impact team focused on strong execution and big outcomes
Manage budgets, timelines, and measurement frameworks. Present strategy and compelling results to senior leaders clearly and boldly
Qualification
Required
8+ years of progressive marketing experience in entertainment, streaming, or consumer technology, with a track record of both hands-on execution and strategic leadership
Proven success launching integrated marketing campaigns and brand activations that land culturally and drive measurable business impact
Deep expertise in retention and lifecycle marketing: A strong understanding of audience segmentation, CRM, and loyalty journeys
Strong creative judgment and storytelling skills; a genuine understanding of current culture and how to speak authentically to fans
Exceptional analytical savvy: You can track retention rate, session frequency, churn, and Customer Lifetime Value (LTV) and tie them directly to creative and strategic performance
Excellent cross-functional leadership skills, including agency management and team building
Comfortable in a fast-paced, high-stakes environment where culture, product, and execution are constantly colliding
Preferred
Experience in ad-supported or free streaming platforms (FAST/AVOD)
Prior work with major live global events or sports/entertainment tentpole campaigns
Hands-on creative development experience (brief-to-production)
Familiarity with CRM platforms (Braze, Iterable, SF Marketing Cloud, etc.)
Passionate about inclusive, free entertainment for all fans
Benefits
Annual discretionary bonus
Long-term incentive plan
Medical/dental/vision
Insurance
401(k) plan
Paid time off
Flexible Time off Policy
Generous Parental Leave Program
Monthly wellness reimbursement
Company
Tubi
Tubi is the world’s largest ad-supported video on demand (VOD) service. Available on Connected TV devices, Mobile, and the Web.
501-1000 employees
H1B Sponsorship
Tubi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (13)
2023 (19)
2022 (21)
2021 (20)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
$28MKey Investors
Jump Capital
2020-03-17Acquired
2019-12-23Series D
2017-07-01Pre Seed
Leadership Team
Anjali Sud
CEO
Sameer Balgi
Chief Financial Officer
Recent News
2026-01-04
Foundation Capital
2025-12-31
pitchbook.com
2025-12-31
Company data provided by crunchbase