Anaconda, Inc. · 5 hours ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$108K/yr - $158K/yr
5+ years expAnaconda, Inc. is a leader in advancing AI with open source at scale, providing solutions that enhance productivity for organizations. They are seeking a Senior Lifecycle Marketing Manager to design data-driven email programs and nurture strategies that engage customers throughout their journey, focusing on the Enterprise segments and collaborating with various teams to optimize customer interactions.
AnalyticsArtificial Intelligence (AI)Big DataCloud InfrastructureEnterprise SoftwareMachine LearningOpen Source
Responsibilities
Design and execute lifecycle strategies from initial engagement through retention and expansion, owning the customer journey end-to-end
Build sophisticated nurture campaigns that move prospects through evaluation stages, creating persona-specific tracks for technical evaluators and economic buyers
Own all email communications and newsletter programs, balancing community engagement with lead progression
Develop trigger-based campaigns that respond to prospect behavior including content downloads, webinar attendance, and trial sign-ups
Create adoption and retention programs that drive ongoing product usage and feature discovery
Partner with customer success and product teams to align lifecycle touchpoints with customer milestones
Analyze lifecycle performance and optimize through A/B testing, segmentation refinement, and data-driven iteration
Qualification
Required
5-8 years of experience in lifecycle marketing, email marketing, or marketing automation
Proficiency with marketing automation platforms (Marketo, HubSpot, or similar)
Track record of building nurture programs that drive measurable conversions
Experience with A/B testing methodologies and data-driven campaign optimization
Strong copywriting skills with ability to craft conversion-focused email content
Experience maintaining email deliverability and compliance with GDPR, CAN-SPAM, and CASL
You embody our values of Clarity, Care and Candor
You care deeply about fostering an environment where people of all backgrounds and experiences can flourish
Preferred
Experience marketing to technical audiences including developers, data scientists, and engineers
Background in B2B SaaS or enterprise software marketing with product-led growth strategies
Experience with customer data platforms and advanced segmentation strategies
Familiarity with in-product messaging platforms (Pendo, Appcues, or similar)
Experience in open-source, AI, or data science-oriented companies
Experience working in a fast-paced startup environment
Experience working in an open-source, AI, or data science-oriented company
Benefits
Flexible Vacation Policy
Medical, Dental, and Vision Insurance
Short Term and Long Term Disability
Paid Parental Leave
Monthly Wellness Stipend
Employee Assistance Program and Mental Health Resources
Company
Anaconda, Inc.
Anaconda is built to advance AI with open source at scale, giving builders and organizations the confidence to increase productivity, and save time, spend and risk associated with open source.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$233MKey Investors
Insight PartnersSnowflake VenturesCiti Ventures
2025-07-31Series C· $150M
2021-09-21Series Unknown
2021-04-13Series B· $38.5M
Leadership Team
David DeSanto
Chief Executive Officer
Peter Wang
Chief AI & Innovation Officer, Co-Founder
Recent News
Company data provided by crunchbase