People Inc. · 15 hours ago
Associate Director, Content Strategy (Social)
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$95K/yr - $115K/yr
7+ years expPeople Inc. is focused on evolving its social content offerings, and they are seeking an Associate Director of Content Strategy (Social) to lead this initiative. The role involves developing native social offerings, strategizing for social proposals, and providing expertise and training on social best practices.
AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing
Responsibilities
Support the transition of edit-led social content packages into native organic content offerings
Collaborate with editorial social teams to identify and adapt successful content franchises for advertiser use
Help shape frameworks for new native social products, pilots, and packages across Lifestyle verticals
Lead and contribute to brainstorms for social-led or social-heavy proposals
Translate editorial best practices and platform trends into advertiser-ready concepts
Write compelling, strategic content proposals articulating social rationale and execution ideas
Partner with creative teams to estimate and scope native social deliverables
Stay up to date on evolving social platform features, algorithm changes, and best practices
Maintain and distribute updated social playbooks for internal teams
Train and consult content strategists and creative teams on platform updates, editorial learnings, and native social strategy
Partner with creative, editorial, and marketing leads to ensure cohesive social storytelling across platforms
Represent social strategy in client and agency meetings as needed
Act as a bridge between Lifestyle strategy, creative, and editorial social teams to ensure alignment
Qualification
Required
BS/BA or equivalent professional experience
7-8 years in a social media environment
Proven understanding of social platform algorithms, trends, and formats across TikTok, Pinterest, Meta, etc. and emerging platforms
Experience translating editorial and organic content insights into advertiser-friendly concepts
Strong writing and storytelling skills, with ability to craft concise, persuasive client materials
Collaborative and communicative team player with experience in cross-departmental environments
Proactive learner who stays ahead of emerging social and content trends
Creative thinker who can adapt editorial sensibilities to branded executions
Flexible and comfortable working across multiple brands and verticals simultaneously
Preferred
Experience at social media platform, social creative agency/production company
Familiarity with analytics and performance tools for social media evaluation
Benefits
Medical
Dental
Vision
Prescription drug coverage
Unlimited paid time off (PTO)
Adoption or surrogate assistance
Donation matching
Tuition reimbursement
Basic life insurance
Basic accidental death & dismemberment
Supplemental life insurance
Supplemental accident insurance
Commuter benefits
Short term and long term disability
Health savings and flexible spending accounts
Family care benefits
A generous 401K savings plan with a company match program
10-12 paid holidays annually
Generous paid parental leave (birthing and non-birthing parents)
Voluntary benefits such as pet insurance
Accident
Critical and hospital indemnity health insurance coverage
Life and disability insurance
Company
People Inc.
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.
1001-5000 employees
H1B Sponsorship
People Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2012-08-26Acquired
1998-01-01Series Unknown
Leadership Team
Neil Vogel
Chief Executive Officer
Nabil Ahmad
Chief Technology Officer
Recent News
Company data provided by crunchbase