Foria · 8 hours ago
Associate Director of Sales
United States
Full-time
Remote
Lead/Staff, Director/Executive
$100K/yr - $125K/yr
8+ years expForia is a company focused on sexual wellness, and they are seeking an Associate Director of Sales to lead the strategy and growth of their Wholesale business. The role involves building retail partnerships, expanding distribution, and driving revenue and profitability across various retailers and boutiques.
ConsumerFast-Moving Consumer GoodsHealth DiagnosticsPersonal HealthSex Industry
Hiring Manager
Gemma, DePalma
Responsibilities
Define and execute the wholesale growth strategy to achieve annual revenue, margin, and distribution goals
Develop category-specific sales strategies, targets, and margin structures
Create and lead a national sales plan to expand Foria’s presence with both new and existing retailers
Identify and capitalize on opportunities to maximize revenue, profitability, and long-term account value
Protect and extend Foria’s first-mover advantage in sexual wellness through optimized shelf placement, facings, and merchandising
Establish Foria as the premier, most sought-after brand within the retail merchant community
Deliver compelling sales presentations and represent the brand at key B2B events and industry forums
Effectively communicate Foria’s brand story, product benefits, and category leadership to retail partners
Oversee all aspects of sales planning, including demand planning, forecasting, and pipeline management
Provide regular reporting to the leadership team, including weekly pipeline updates, pacing, and prioritization insights
Collaborate with the product team to support inventory management through strategic wholesale promotions and sell-through initiatives
Own retail marketing budgets aligned with the wholesale P&L
Partner with Marketing to develop innovative, insight-driven trade marketing programs across digital and brick-and-mortar channels
Work cross-functionally with Brand, Operations, Product, and DTC teams to deliver a seamless omnichannel consumer experience
Maintain deep, forward-looking knowledge of the sexual wellness, hemp/CBD, and intimacy categories within wholesale, retail environments & nutritional supplement markets
Monitor competitive dynamics, retail trends, and regulatory considerations impacting the category
Build, mentor, and lead a high-performing sales team as the business scales
Foster a results-driven, collaborative culture aligned with Foria’s mission and values
Qualification
Required
Proven track record of growing market share through wholesale and retail distribution channels
Strong new-business development mindset with experience opening new accounts and channels
Demonstrated success in defining, communicating, and executing sales strategies
Comfort, confidence, and fluency in discussing sexual wellness and CBD topics with retail partners
Polished, persuasive communicator and presenter
Experience managing a wholesale P&L and driving profitable growth
Ability to influence and collaborate across all levels of an organization
Minimum of 8 years in sales leadership or business planning roles
Bachelor's degree in Business, Marketing, Economics, or a related field
Benefits
Equity incentive
Medical
Matching 401(k) benefits
Wellness Fridays
Unlimited PTO
Company
Foria
Foria's joy and mission is to create life-changing plant-based sexual wellness formulas for your most intimate needs.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2020-10-20Series Unknown
2014-06-01Seed
Leadership Team
Jon Brandon
Board Chair and Co-Founder
Recent News
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