Synchrony · 1 day ago
AVP, Marketing Platform Enablement Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $155K/yr
6+ years expSynchrony is a company focused on marketing technology solutions, and they are seeking a Marketing Platform Enablement Manager. This role is responsible for executing integrations between Adobe Workfront and key enterprise systems, while also enabling AI-assisted marketing operations to enhance efficiency and insights.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Deployment and enhancement of existing integrations across Adobe Workfront, Zeta, Salesforce/JIRA, Digital Asset Management (DAM), Coupa and other marketing platforms
As a Product Owner, you will lead the integration of generative AI platforms into our marketing content and workflow automation processes. Co-create with Product Manager product roadmap for AI-powered automations that streamline campaign brief creation, automate metadata generation, produce content summaries, and enforce quality control through governance frameworks
Collaborate closely with cross-functional teams, to prioritize features that leverage AI that enhance efficiency, consistency, and scalability across marketing operations
Build and maintain Adobe Fusion workflows for robust logic, monitoring and governance alignments
Collaborate with MarTech and business leads to translate the marketing process needs into integration solution. Maintain system documentation, data mappings, and integration playbooks to ensure operational continuity
Monitor integration performance, troubleshoot issues, and optimize for continuous improvements
Manage the beta testing schedule for Adobe Workfront’s quarterly product releases within Adobe Fusion
Ensure platform decisions are guided by significance to the enterprise, impacts to the business, risk management and the organization
Facilitate the development of policies that govern appropriate data stewardship and compliance across the platform
Monitor regulatory guidelines, compliance-related guidance and emerging industry trends to determine their impacts on future-state
Communicate closely with product managers, functional users and delivery organization to ensure consistency across projects and products in the platform
Create business cases for introducing new technologies and upgrading existing platform
Work closely with our Data Insights team to ensure coordination with leadership reporting and dashboard development, as well as providing relevant input into key metrics design
Develop deep understanding of existing Marketing Technology stack, technical infrastructure and contribute to ongoing MarTech Agile program to aid in delivering optimization goals
Perform other duties and/or special projects as assigned
Qualification
Required
Bachelor's degree or in lieu of degree, high school diploma/GED and 6+ years of work experience with an emphasis on technology and application management
3+ years' experience with Work Management applications, automation solutioning, system integrations and business process knowledge, including Workfront & Fusion
Experience integrating Generative AI platforms into marketing content or workflow automation
Hands-on experience with Generative AI tools and platforms in a marketing or automation context
Proven ability to build automations that utilize AI for campaign brief creation, metadata generation, maintain compliance and content summarization
Strong understanding of quality control processes and governance standards related to AI-driven content automation
Ability and flexibility to travel for business as required
Preferred
Proven ability to work independently, yet as key member and contributor to a broader team
Strong business acumen, able to bridge the business objectives with technology capabilities
Prior work experience managing application support to Marketing function strongly preferred
Passion for learning new technologies and identifying ways to drive innovation
Direct product management experience in the financial services industry
Demonstrated experience in delivering successful customer solutions through ideation, design, build, and deployment stages
Experience working in and navigating a highly regulated business
Track record of creative problem solving and ability to thrive in a cross-functional and virtual environment
Working knowledge of application development and Agile methodology to help scale project work across multiple project teams
Benefits
Eligible for an annual bonus based on individual and company performance
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
2026-02-03
Benzinga.com
2026-01-21
Company data provided by crunchbase