Social Media Strategist - TikTok & YouTube jobs in United States
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Procter & Gamble · 5 hours ago

Social Media Strategist - TikTok & YouTube

Procter & Gamble is seeking a dynamic and experienced Social Media Strategist with a proven track record of creating and executing successful campaigns on platforms like TikTok and YouTube. This role requires a strategic thinker with a passion for social media and a knack for storytelling, focusing on audience engagement strategies and best practices for content creation.

BeautyBrand MarketingCleaning ProductsConsumer GoodsCosmeticsNutritionPersonal Health
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Growth Opportunities
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Responsibilities

Create and execute successful social media campaigns on TikTok and YouTube
Develop deep insights into platform algorithms and audience engagement strategies
Utilize analytical skills to interpret data and make data-driven decisions
Manage multiple projects simultaneously in a fast-paced environment
Stay updated on social media trends and digital marketing best practices

Qualification

Social media marketingTikTok experienceYouTube experienceAnalytical skillsContent creationPassion for trendsVideo editingSEO knowledgeInfluencer marketingWritten communicationVerbal communicationProject management

Required

Bachelor's degree in Marketing, Communications, or a related field
Minimum of 3 years of experience in social media marketing, working for TikTok or YouTube
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent written and verbal communication skills, with a creative flair for storytelling
Familiarity with social media management tools and analytics platforms
Ability to work in a fast-paced environment and manage multiple projects simultaneously
A passion for social media trends, pop culture, and digital marketing

Preferred

Experience working at TikTok, YouTube, other major social media platform
Experience with video editing and content creation tools
Knowledge of SEO and its impact on social media performance
Previous experience in influencer marketing and partnerships

Benefits

Salary + bonus (if applicable) + benefits

Company

Procter & Gamble

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P&G was founded more than 185 years ago as a soap and candle company.

Funding

Current Stage
Public Company
Total Funding
$2.75B
2025-05-01Post Ipo Debt· $1.25B
2024-05-02Post Ipo Debt· $1.5B
2021-04-18Undisclosed· $0.3M

Leadership Team

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Mary Lynn Ferguson McHugh
Chief Executive Officer - Family Care and P&G Ventures
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Shailesh Jejurikar
President and Chief Executive Officer
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Company data provided by crunchbase