The Hillman Group · 2 hours ago
Senior eCommerce Content Strategist
Cincinnati, OH
Full-time
Onsite
Senior Level
5+ years expThe Hillman Group is seeking a Senior eCommerce Content Strategist to lead the planning, development, and optimization of content across their ecommerce ecosystem. This role involves defining content strategy and governance while ensuring digital content supports discoverability and revenue growth, requiring collaboration with various teams to create customer-centric and data-driven content.
Consumer GoodsRetail
Responsibilities
Own and evolve a best-in-class ecommerce content strategy, aligning business objectives, customer needs, and platform requirements
Develop and maintain a comprehensive content playbook that defines standards for product copy + imagery, SEO, enhanced content, brand stores, and digital shelf experiences
Establish scalable frameworks, templates, and best practices that enable consistent execution across products, categories, and retail partners
Act as a central subject-matter expert for ecommerce content, advising internal teams on strategy, prioritization, and optimization
Write, edit, and optimize product content including PDP copy, SEO metadata, AEO/GEO content, and keyword strategies to improve organic visibility, AI discoverability, and conversion performance
Identify and prioritize optimization opportunities that drive measurable improvements in traffic, conversion, and sales across ecommerce platforms
Conduct competitive, category, and content landscape analyses to identify gaps, best practices, and opportunities to differentiate through content
Partner with product, ecommerce, sales, and marketing teams to ensure content strategy supports launches, promotions, and ongoing portfolio optimization
Collaborate with analytics teams to align content initiatives with performance measurement and testing strategies
Provide guidance and direction to internal content contributors and account owners to ensure consistent, high-quality execution
Use data and insights to evaluate content effectiveness and inform ongoing optimization
Leverage Salsify analytics and digital shelf reporting to monitor PDP performance, enhanced content adoption, and retailer compliance
Translate performance insights into clear recommendations, action plans, and strategic guidance for stakeholders
Qualification
Required
Bachelor's degree in marketing, business analytics, economics, data science, or equivalent experience
5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles
Experience developing content standards, governance models, and scalable frameworks
Experience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms
Strong writing, editing, and storytelling skills with a deep understanding of conversion-driven, user-centered content
Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices
Strong analytical and problem-solving skills with the ability to translate insights into action
Excellent collaboration and communication skills in cross-functional, fast-paced environments
Company
The Hillman Group
Hillman Solutions Corp.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$575M2023-02-28Post Ipo Secondary· $200M
2021-07-15Post Ipo Equity· $375M
2021-07-15IPO
Leadership Team
Jon Michael Adinolfi
Chief Operating Officer
Dominic Sierra
Human Resources Business Partner
Recent News
2025-08-05
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Google Patent
2025-05-04
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