Highspot · 1 day ago
Customer Programs Manager, Lifecycle & Events
Seattle
Full-time
Hybrid
Mid Level
$97K/yr - $145K/yr
3+ years expHighspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. They are seeking a Customer Programs Manager, Lifecycle & Campaigns to focus on executing and optimizing customer adoption programs and communications across the lifecycle, ensuring engaging experiences that drive product adoption and retention.
Artificial Intelligence (AI)Enterprise SoftwareSales AutomationSales EnablementSoftware
Responsibilities
Advise on and shape our customer adoption strategy by defining program goals, target audiences, and engagement approaches across the lifecycle
Lead the strategic planning and continuous optimization of adoption-focused programs, including webinars, workshops, and product education initiatives
Own the strategic direction of customer-facing email communications, ensuring messaging, cadence, and segmentation align to the lifecycle stages, adoption objectives, and customer needs
Design and guide segmented, targeted email communication frameworks that deliver relevant, personalized experience and elevate the overall customer journey
Develop and maintain a holistic customer program roadmap, proactively identifying gaps, overlaps, and opportunities to improve engagement, adoption, and retention
Partner with cross-functional teams to align program content, audience targeting, and success measurement
Analyze program performance, engagement metrics, and customer feedback to continuously improve program effectiveness and expand adoption impact
Ensure delivery of timely, relevant communications that support product usage, key lifecycle milestones, and customer health score improvements
Qualification
Required
3-5 years of prior marketing, demand gen, events, or community based experience
Strong experience with or a capacity to learn marketing software and online applications such as Salesforce, Marketo, WordPress, Zoom Webinar, SendGrid, and Highspot
Proven ability to manage multiple projects simultaneously in a fast-paced environment while meeting firm deadlines
Highly detail-oriented with a strong commitment to flawless execution of customer-facing programs and ad campaigns
Creative problem-solver with a desire to support end-to-end execution of events and adoption initiatives
Excellent verbal and written communication, presentation, and stakeholder management skills
Team-oriented mindset with an ambitious professional drive and eagerness to continuously learn and grow
Benefits
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits
Company
Highspot
Highspot is a sales enablement platform that helps companies worldwide improve the performance of their sales teams.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$644.85MKey Investors
B Capital,D1 Capital PartnersTiger Global ManagementICONIQ Growth
2022-07-01Secondary Market
2022-01-13Series F· $248M
2021-02-22Series E· $200M
Leadership Team
Robert Wahbe
Co-Founder and CEO
David Wortendyke
Co-Founder and Chief Technology Officer
Recent News
MarTech Series
2026-01-13
Company data provided by crunchbase