The Nature Conservancy · 7 hours ago
Digital Content Specialist
New York, United States
Full-time
Hybrid
Mid, Senior Level
$68K/yr - $91K/yr
5+ years expThe Nature Conservancy is a leading environmental organization dedicated to protecting the lands and waters upon which all life depends. The Digital Content Specialist will design, manage, and implement digital marketing tactics to advance audience engagement and revenue goals, focusing on storytelling and content strategies that drive fundraising and enhance public affinity for the organization.
Environmental ConsultingNatural ResourcesNon ProfitWaterWildlife Conservation
Responsibilities
Create engaging written and visual content—including copy, graphics, videos, GIFs, and curated photography—for both quick-turnaround projects and larger campaigns
Develop and manage multimedia story packages and content for TNC New York’s website, social media channels, email campaigns, and newsletters, aligned with the team’s editorial calendar
Produce compelling monthly and quarterly newsletters that drive audience engagement
Translate complex conservation topics into clear, engaging content tailored to target audiences
Apply editing skills and digital best practices to optimize content for social and digital platforms while maintaining brand consistency
Use analytics to evaluate user experience across digital channels and touchpoints and make data-informed recommendations
Assist with video ideation, scripting, recording and editing, and coordinate outsourcing when needed
Help maintain the editorial calendar and project management systems to track progress, analyze results, and support team collaboration
Recommend creative, technical, and channel-specific strategies to improve audience reach and advance conservation goals
Create and distribute social media content for various TNC voices, including internal teams and key executives; support live content creation during events, field visits, and milestone moments
Travel occasionally to capture video, audio, and photo content in the field and at key events, including outdoor shoots and in-person retreats
Perform other duties as assigned
Qualification
Required
Bachelor's degree in related field and 5 years' related experience or equivalent combination of education and experience
Experience cultivating and managing client/customer relationships
Experience writing, editing and proofreading
Experience organizing and coordinating multiple projects
Preferred
Experience conceiving stories that creatively and convincingly reach various audiences
Experience developing social-first and people-first content and multimedia content packages
Experience fact checking
Experience meeting deadlines
Experience in multi-channel digital and social media work, including the development and execution of audience journeys
Experience in CMS, SEO, SEM and Google Analytics/web traffic metrics
A creative background with experience in digital design and creating social media videos
Experience using photo and video editing software and design products such as Canva, InDesign, Photoshop, or Adobe Premier Pro. and email services such as Mail Chimp
Experience writing short and long-form content
Solid knowledge of best practices across digital and social media platforms for reaching consumer or donor audiences
Demonstrated experience developing and managing digital campaigns
Strong communications skill with the ability to work efficiently and effectively within a collaborative, cross-functional environment
Experience managing a budget, including external agencies and freelancers
Experience using data analytics to inform decisions and strategies
Experience leading in a team-based environment with internal and/or external partners
Multi-lingual skills appreciated
Multi-cultural experience preferred
Knowledge and application of current and evolving trends in marketing
Ability to work independently without requiring detailed management review of general work
Strong time management skills: ability to design, implement and manage multiple projects in a fast-paced environment, on tight deadlines
Ability to experiment and think outside the box and cultivate the creative ideas of others to find innovative solutions
Strong organizational skills, attention to detail and project management experience
Benefits
Health care benefits
Flexible spending accounts
A 401(k) plan with an 8% employer match
Parental leave
Accrued paid time off
Life insurance
Disability coverage
Employee assistance program
Other life and work well-being benefits
Company
The Nature Conservancy
The Nature Conservancy is a non-profit conservation organization that works to protect terrestrial, freshwater, and marine ecosystems.
5001-10000 employees
H1B Sponsorship
The Nature Conservancy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (21)
2023 (13)
2022 (18)
2021 (13)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$120.09MKey Investors
Global Affairs CanadaBezos Earth FundNFWF
2025-11-17Grant· $7.94M
2025-10-23Grant
2025-06-09Grant
Leadership Team
Jennifer Morris
Chief Executive Officer
Matt Merrifield
CTO
Recent News
2026-01-24
2025-12-03
Company data provided by crunchbase