Perry Ellis International · 21 hours ago
Associate Marketing Manager
New York, NY
Full-time
Onsite
Mid Level
$72K/yr - $75K/yrPerry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Associate Marketing Manager, Social & Community is responsible for managing social media activities and community engagement to enhance brand awareness and support marketing objectives.
ApparelAssociationFashionLifestyleManufacturingRetail
Responsibilities
Support the VP of Marketing in developing and executing social media strategies across key platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels
Manage day-to-day social media operations, including content scheduling, publishing, moderation, and community engagement for Laundry by Shelli Segal and Rafaella
Build and maintain detailed social content calendars aligned with seasonal campaigns, product launches, retail moments, licensing initiatives, and broader brand priorities
Partner closely with Design, E-commerce, Merchandising, PR, and Licensing teams to ensure social content aligns with marketing objectives and established brand guidelines
Assist in briefing, coordinating, and executing social-first content creation, including short-form video, static assets, stories, and reels
Manage community engagement by responding to comments and direct messages in a timely, informative, and brand-appropriate voice
Identify, source, and manage high-quality user-generated content and community storytelling opportunities
Support influencer and creator initiatives, including product seeding, content tracking, and campaign documentation
Monitor social media performance and assist in reporting on engagement, reach, growth, and campaign results
Analyze social trends, community sentiment, and competitive activity to inform content and engagement strategies
Maintain organization across workflows, approvals, asset management, and reporting using project management and social media management tools
Support internal teams with social assets, platform best practices, and performance insights
Qualification
Required
Highly organized and detail-oriented professional
Strong communication skills
Solid understanding of social media best practices
Ability to collaborate effectively across teams in a fast-paced retail environment
Support the VP of Marketing in developing and executing social media strategies across key platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels
Manage day-to-day social media operations, including content scheduling, publishing, moderation, and community engagement for Laundry by Shelli Segal and Rafaella
Build and maintain detailed social content calendars aligned with seasonal campaigns, product launches, retail moments, licensing initiatives, and broader brand priorities
Partner closely with Design, E-commerce, Merchandising, PR, and Licensing teams to ensure social content aligns with marketing objectives and established brand guidelines
Assist in briefing, coordinating, and executing social-first content creation, including short-form video, static assets, stories, and reels
Manage community engagement by responding to comments and direct messages in a timely, informative, and brand-appropriate voice
Identify, source, and manage high-quality user-generated content and community storytelling opportunities
Support influencer and creator initiatives, including product seeding, content tracking, and campaign documentation
Monitor social media performance and assist in reporting on engagement, reach, growth, and campaign results
Analyze social trends, community sentiment, and competitive activity to inform content and engagement strategies
Maintain organization across workflows, approvals, asset management, and reporting using project management and social media management tools
Support internal teams with social assets, platform best practices, and performance insights
Strong understanding of social media platforms, content formats, and platform-specific best practices
Excellent written communication skills with the ability to adapt tone and voice across multiple brands
Experience managing brand social media accounts and engaging online communities
Strong organizational skills with high attention to detail and the ability to manage multiple projects simultaneously
Ability to interpret social media performance metrics and translate insights into actionable recommendations
Creative eye for social-first storytelling and visual content
Proficiency with social media and content tools such as Instagram, TikTok, CapCut, Adobe Express, Final Cut Pro and scheduling platforms
Familiarity with social media management and analytics tools, including Emplifi
Strong collaboration, communication, and interpersonal skills
Company
Perry Ellis International
Perry Ellis International is a fashion designer, distributor, and maker of apparel, accessories, and fragrances for men and women.
Founded in 1967
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-06-11Series Unknown
Leadership Team
Jorge Narino
Chief Financial Officer
Lynn Flynn
Chief Operating Officer
Recent News
2025-11-15
Company data provided by crunchbase