AAA Northwest Ohio · 10 hours ago
Travel Marketing Manager
Wilmington, DE
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $107K/yr
5+ years expAAA Club Alliance is hiring for a Travel Marketing Manager to join our team! The role involves leading the development of marketing strategies across key travel segments and managing omni-channel campaigns to optimize performance and enhance customer engagement.
Consumer Services
Responsibilities
Lead the development of full‑funnel marketing strategies across key travel segments
Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging
Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities
Manage the strategy and tactical implementation of omni‑channel campaigns — including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in‑branch assets
Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization
Collaborate with Travel Services product owners
Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment
Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance
Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI
Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution
Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows
Manage end‑to‑end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media
Request cost proposals from printers and agencies, manage budgets, and ensure on‑time delivery of all assets
Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns
Qualification
Required
Bachelor's Degree in Marketing or related discipline or equivalent
5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation
Proven success leading marketing strategy and full‑funnel campaigns
Experience with segmentation, personalization, and performance‑driven media strategies
Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print
Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions
Experience managing fast-paced production timelines and multiple projects within budget
Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc
Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed
Strong communications skills that encourage open dialogue and collaboration
Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner
Excellent writing, creative briefing, and messaging skills
Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel
Preferred
Thorough knowledge and understanding of the travel industry preferred
InDesign, Adobe Pro, Workfront and/or HTML experience a plus
Benefits
Comprehensive health benefits package
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership
Health & Wellness Program
Health Concierge Service
Life Insurance and Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year
Company
AAA Northwest Ohio
Whether you sit behind a desk or behind the wheel, AAA Northwest Ohio has been serving Lucas, Wood, Ottawa, Defiance, Paulding, Williams, Fulton, and Henry County professionals with membership, roadside assistance, travel services, and insurance for over 100 years.
51-200 employees
Funding
Current Stage
Growth StageRecent News
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